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The normalization of (almost) everything: Our minds can get used to anything, and even crises start feeling normal | Science

By Eric November 13, 2025

In a world that seems to be in a constant state of flux, the phenomenon of normalization has become increasingly evident, particularly in the context of crises. The article delves into how human psychology adapts to adverse situations, ultimately leading us to accept circumstances that would have once seemed intolerable. This adaptation is not merely a coping mechanism; it reflects the resilience of the human spirit. For instance, during the COVID-19 pandemic, individuals across the globe adjusted to lockdowns, social distancing, and the pervasive anxiety surrounding health and safety. What began as a shocking and life-altering experience gradually morphed into a new routine, highlighting our capacity to acclimate even to the most challenging conditions.

The normalization of crises can be both beneficial and detrimental. On one hand, it allows societies to maintain functionality and stability amid chaos; people learn to navigate their lives despite uncertainty. On the other hand, this adaptation can lead to complacency and a lack of urgency in addressing ongoing issues. The article provides examples from various historical contexts, such as climate change and social injustices, where prolonged exposure to crises has dulled public response and engagement. For example, despite the increasingly alarming reports on climate change, many individuals have grown desensitized to the urgency of the matter, viewing it as a distant concern rather than an immediate threat. This desensitization can hinder collective action and policy changes that are crucial for addressing these pressing issues.

Ultimately, the article emphasizes the importance of awareness and active engagement in the face of normalization. It calls for a conscious effort to break the cycle of complacency by fostering dialogue, encouraging critical thinking, and promoting proactive measures. By recognizing the tendency to accept crises as the status quo, individuals and communities can work towards creating a more responsive and resilient society. It is essential to remain vigilant and responsive to the challenges we face, ensuring that we do not lose sight of the urgency and significance of the issues at hand.

Our minds can get used to anything, and even crises start feeling normal

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