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Celeb & Ent

Jameela Jamil Slams Tilly Norwood & Use Of AI In Entertainment Industry: “I Find The Whole Thing Deeply Disturbing”– Web Summit Lisbon

By Eric November 12, 2025

Jameela Jamil, the acclaimed actress known for her role in *The Good Place*, has voiced strong opposition to the increasing use of artificial intelligence in the entertainment industry, particularly highlighting the case of Tilly Norwood, an AI-generated actress. At a recent press conference during the Web Summit in Lisbon, Jamil expressed her concerns, labeling the creation of AI characters as “deeply disturbing and troubling.” Her remarks come amid a broader conversation about the implications of AI in creative fields, where technology is not only reshaping how content is produced but also raising ethical questions about authenticity, representation, and the future of human performers.

Jamil’s critique of AI-generated personas is rooted in a larger discourse about the authenticity and emotional depth that human actors bring to their performances. She argues that while technology can enhance storytelling, it should never replace the nuanced human experience that actors convey. For instance, the character of Tilly Norwood, designed to perform without the complexities of human emotion, epitomizes Jamil’s fears about a future where AI could overshadow real talent, potentially leading to a homogenized entertainment landscape devoid of genuine connection. Jamil’s stance resonates with many in the industry who worry about the implications for job security and the authenticity of storytelling, as AI’s capabilities continue to advance.

In her address, Jamil called for a more responsible approach to integrating technology in Hollywood, suggesting that the industry should prioritize the well-being of artists over the allure of cutting-edge innovations. By advocating for a balance between technological advancements and the preservation of human artistry, Jamil emphasizes the need for thoughtful dialogue on the role of AI in entertainment. Her passionate stance not only reflects her commitment to safeguarding the integrity of creative professions but also serves as a rallying cry for fellow artists and industry leaders to consider the long-term consequences of their choices in an increasingly tech-driven landscape. As discussions about AI in Hollywood continue to evolve, Jamil’s insights highlight the importance of maintaining a human touch in storytelling, ensuring that the heart of entertainment remains in the hands of real people.

Jameela Jamil has condemned the use of AI in the entertainment industry with The Good Place star calling AI-created actress Tilly Norwood “deeply disturbing and troubling.”  Speaking at an intimate press conference at the annual tech conference Web Summit in Lisbon, the British actress and activist didn’t hold back when asked how she feels Hollywood should embrace […]

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