Outside Owner Lays Off Large Percentage of Magazine Staff
In a significant restructuring move, the parent company of Outside magazine announced the layoff of 20 employees from its editorial and business teams, raising concerns about the future of the publication both in print and online. This decision was communicated by CEO Robin Thurston via a company-wide email last Thursday, coinciding with the company’s recent acquisition of Inntopia, a travel booking software widely utilized by major ski resorts, including Vail. The layoffs reflect broader challenges facing the outdoor and adventure publishing industry, as traditional print media continues to grapple with declining readership and advertising revenues, compounded by the pressures of a digital-first landscape.
Outside magazine, known for its focus on outdoor adventure, health, and fitness, has been a staple in the industry since its founding in 1977. However, like many print publications, it has struggled to maintain its audience in the face of shifting consumer habits towards digital content consumption. The layoffs come at a time when the magazine has been attempting to diversify its offerings, including expanding into digital platforms and launching new initiatives to engage readers. Despite these efforts, the recent cuts suggest that the company is still facing significant financial hurdles, casting doubt on the long-term viability of Outside magazine as it navigates the complexities of modern media.
The acquisition of Inntopia appears to be a strategic move to bolster the company’s revenue streams by tapping into the travel sector, which has seen a resurgence as pandemic restrictions ease. By integrating travel booking capabilities, Outside aims to enhance its relevance in the outdoor lifestyle market. However, the simultaneous layoffs indicate a stark reality: even as the company seeks growth opportunities, it is forced to make difficult decisions regarding its workforce. The future of Outside magazine now hangs in the balance, as it must adapt to a rapidly changing media environment while maintaining its core identity and connection with its audience. As the industry continues to evolve, the fate of this iconic publication serves as a poignant reminder of the challenges many traditional media outlets face today.
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The parent company of Outside magazine has laid off 20 members of the magazine’s editorial and business staffs, leaving doubt about the ongoing viability of the publication in print and online. The news came in a companywide email last Thursday from CEO Robin Thurston announcing the purchase of Inntopia, travel booking software used by Vail, […]
