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US Tech & AI

Digital artist Beeple put his face on a $100K robot dog next to Elon Musk and Picasso – it sold first

By Eric December 8, 2025

In a striking turn of events, the art world is once again captivated by the enigmatic figure of Beeple, also known as Mike Winkelmann, as he embarks on a groundbreaking new project that solidifies his status as a central character in contemporary art. This initiative follows his meteoric rise to fame, particularly after his digital artwork “Everydays: The First 5000 Days” sold for a staggering $69 million at a Christie’s auction in March 2021. This sale not only marked a significant moment for digital art but also positioned Winkelmann as a pioneer in the NFT (non-fungible token) space, reshaping perceptions of art ownership and value in the digital age.

The new project, which has yet to be fully unveiled, promises to explore the intersection of technology and creativity, continuing Winkelmann’s tradition of pushing boundaries within the art community. Known for his vibrant and often surreal digital compositions, Winkelmann’s work challenges traditional notions of art, engaging with themes of digital culture, consumerism, and the human experience in an increasingly virtual world. As he prepares to launch this latest endeavor, anticipation is building among collectors, critics, and fans alike, many of whom are eager to see how he will innovate once more. This project not only reinforces Winkelmann’s position as a leading voice in the digital art movement but also highlights the ongoing evolution of art itself in response to technological advancements.

Winkelmann’s influence extends beyond his own creations; he has sparked a broader conversation about the legitimacy and future of digital art. His previous successes have inspired countless artists to explore NFT platforms and digital mediums, contributing to a vibrant and rapidly growing market. As the art world continues to grapple with the implications of digital ownership and the role of technology in artistic expression, Winkelmann remains at the forefront, embodying the dynamic relationship between art and innovation. This latest project is set to further his legacy and perhaps redefine what it means to be an artist in the 21st century, as he continues to navigate the complexities of a changing artistic landscape.

The project marks at least the second time Winkelmann has become the art world’s main character.

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