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US Tech & AI

AI ‘creators’ might just crash the influencer economy

By Eric December 7, 2025

In just a few short months, Jeremy Carrasco has transformed from a behind-the-scenes producer to a prominent voice in the realm of AI literacy on social media. Since launching his first videos on TikTok and Instagram in June, he has quickly garnered over 300,000 followers on each platform. While he may not yet rival the likes of TikTok sensation Charli D’Amelio, Carrasco has carved out a significant niche for himself, focusing on educating the public about the implications and nuances of generative AI. His rapid rise underscores a growing demand for accessible and relatable content that demystifies complex technology for everyday users.

Carrasco’s journey into the world of social media content creation was sparked by a realization that much of the conversation surrounding generative AI was being dominated by tech companies themselves. He recognized a gap in the dialogue, feeling that there was a pressing need for a more diverse range of voices in this critical discussion. “We need other people to step in and contribute to the conversation,” he told The Verge. This insight propelled him to step out from behind the camera and into the spotlight, where he aims to empower viewers with knowledge about AI tools, their potential, and the ethical considerations they raise. Through engaging videos, Carrasco not only shares insights but also encourages critical thinking about the technology that is increasingly shaping our lives. His work is a testament to the power of social media as a platform for education and community engagement, particularly in an era where technology evolves at a breakneck pace.

As Carrasco continues to grow his presence online, he exemplifies how individuals can leverage social media to foster understanding and dialogue about important issues. His approach highlights the importance of inclusivity in tech discussions, ensuring that a broader audience can engage with and understand the rapidly changing landscape of artificial intelligence. With his passion for education and a commitment to making AI accessible, Carrasco is not just building a following; he’s helping to shape a more informed public discourse around technology’s role in society.

It was only in June that Jeremy Carrasco uploaded his first videos to TikTok and Instagram. In that short time, he’s amassed over 300,000 followers on each platform. No, it’s not exactly Charli D’Amelio numbers, but that does make him one of the biggest names in AI literacy on social media.

Jeremy told
The Verge
that he always wanted to try his hand at being a YouTuber. Instead, he found himself behind the camera, working as a producer and director on multicamera livestreams. But he finally decided to take the plunge after realizing that most of the dialogue around generative AI was being driven by the tech companies. “We need other people …

Read the full story at The Verge.

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