Hayet Rida’s Brand, Khoi, Reflects Her Roots in Ghana
In a vibrant intersection of culture and creativity, Hayet Rida, the Ghanaian American designer and founder of the jewelry brand Khoi, is reshaping the landscape of contemporary jewelry with her unique artistic vision. Rida openly admits her journey into the world of art and design has been unconventional, stating, “I’m the first to tell my community that I have no idea what I’m doing, but I love art and I love sculpture.” This refreshing honesty resonates with many aspiring artists and entrepreneurs, as she embraces her passion for creativity while navigating the complexities of running a business. Khoi, which means “to grow” in the Ghanaian language of Akan, serves as a fitting name for a brand that seeks to cultivate a deeper connection between art and the wearer.
Rida’s work is characterized by its intricate designs and bold use of materials, often drawing inspiration from her rich Ghanaian heritage. Each piece of jewelry tells a story, reflecting not only her personal experiences but also the cultural narratives that shape her identity. For instance, her latest collection features sculptural forms that mimic traditional Ghanaian motifs, blending modern aesthetics with historical significance. Rida’s commitment to craftsmanship is evident as she collaborates with local artisans, ensuring that each piece is not only a work of art but also a nod to the skills and traditions of her community. This approach not only enhances the authenticity of her creations but also fosters a sense of unity and pride among her collaborators.
As Khoi continues to gain recognition in the fashion industry, Rida’s journey serves as an inspiring reminder of the power of passion and authenticity in creative endeavors. Her willingness to embrace uncertainty while pursuing her artistic vision encourages others to explore their own creative paths, regardless of their backgrounds or experiences. By merging the worlds of art and jewelry, Hayet Rida is not only crafting beautiful pieces but also building a legacy that celebrates heritage, community, and the transformative power of art.
“I’m the first to tell my community that I have no idea what I’m doing, but I love art and I love sculpture,” said Hayet Rida, the Ghanaian American designer behind the jewelry brand Khoi.
