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Cover Story newsletter: How AI is rewiring childhood

By Eric December 6, 2025

In a captivating behind-the-scenes article, the creative team reveals the intricate process behind designing the magazine’s latest cover, showcasing the blend of artistry and strategic thinking that goes into such a pivotal aspect of publication. The article delves into the initial brainstorming sessions, where ideas were tossed around like confetti, highlighting how the team sought to capture the essence of the featured story while also appealing to the magazine’s diverse readership. The designers emphasized the importance of visual storytelling, explaining how each element—from color palette to typography—was meticulously chosen to evoke the right emotions and provoke curiosity among potential readers.

A key aspect of the design process discussed in the article is the collaboration between various departments, including photography, graphic design, and editorial. For instance, the team shared insights on how they worked with photographers to create striking visuals that would serve as the focal point of the cover. An example provided was the use of natural lighting and unique angles to create a sense of intimacy and connection with the subject. Additionally, the article highlights the challenges faced during the design phase, such as balancing artistic vision with market trends, and how the team navigated these hurdles to produce a cover that not only stands out on the shelf but also resonates with the magazine’s core themes.

Ultimately, the article serves as an inspiring reminder of the creativity and teamwork that fuels the publishing industry. It underscores the notion that a magazine cover is not just a protective layer but a powerful marketing tool that sets the tone for the entire issue. By sharing their design journey, the team invites readers to appreciate the thought and effort that goes into crafting a cover that captures attention and sparks interest, making it a compelling read for both design enthusiasts and casual magazine consumers alike.

An exclusive look at how we designed our cover

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