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US Tech & AI

Jorja Smith’s record label hits out at ‘AI clone’ song

By Eric December 5, 2025

In a groundbreaking move within the music industry, the label behind the dance hit “I Run” has revealed that the track was created using artificial intelligence (AI) technology trained on the voice of an award-winning singer. This innovative approach raises intriguing questions about the future of music production and the ethical implications of using AI to replicate an artist’s unique vocal style. The song, which has quickly gained traction in the dance music scene, showcases how AI can be harnessed to generate new sounds and compositions, blurring the lines between human creativity and machine learning.

The use of AI in music is not entirely new, but “I Run” represents a significant leap forward in how technology can be integrated into the creative process. By training AI models on the singer’s vocal data, producers were able to generate melodies and lyrics that closely mimic the artist’s signature sound. This method not only streamlines the production process but also allows for a level of experimentation that was previously unattainable. The track has resonated with audiences, sparking discussions about the potential of AI to enhance artistic expression while also raising concerns about the authenticity of music created in this way. Critics argue that relying on AI could undermine the emotional connection that listeners often seek in music, while proponents highlight the potential for new forms of collaboration between artists and technology.

As the music industry continues to evolve, the success of “I Run” may signal a shift towards more widespread acceptance of AI-generated content. The song’s popularity could pave the way for other artists to explore similar technologies, leading to a new era of music production. However, the ethical considerations surrounding the use of an artist’s voice without their direct involvement remain a contentious topic. As listeners and creators navigate this uncharted territory, it will be essential to establish guidelines that ensure respect for artists’ rights while embracing the innovative possibilities that AI offers. Ultimately, “I Run” stands as a testament to the transformative power of technology in music, inviting us to reconsider the nature of creativity in the digital age.

The label claims Haven’s dance hit I Run was made using AI trained on the award-winning singer’s voice.

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