Business

YouTube star MrBeast is moving into financial services

By Eric December 4, 2025

Jimmy Donaldson, better known as MrBeast, is set to significantly expand his business empire beyond YouTube with ambitious plans for a financial services platform and a mobile phone company named Beast Mobile. This announcement was made by Jeffrey Housenbold, the CEO of MrBeast’s holding company, Beast Industries, during The New York Times’ DealBook Summit. The company, which generated over $400 million in revenue last year, is strategically positioning itself to diversify its offerings while maintaining a focus on cost control amid rising operational expenses. Housenbold emphasized the company’s mission to combine financial literacy with accessible services, stating, “We’re also launching a phone company, Beast Mobile, and a financial services platform… in making sure we’re doing good while doing well.”

The plans for the financial services platform, tentatively branded as “MrBeast Financial,” are backed by a recent trademark application that outlines a comprehensive suite of services ranging from banking and financial advisory to cryptocurrency exchanges. This move aligns with a fundraising pitch deck that suggests a tailored approach to financial products aimed at MrBeast’s extensive audience, which currently boasts over 450 million subscribers. The offerings could include student loans, insurance, and credit insights, with the company planning to partner with established fintech firms to mitigate regulatory and financial risks. This venture is notable as it marks a rare entry of a digital creator into the heavily regulated banking sector, a move that has drawn comparisons to other influencers like Charli D’Amelio, who have also ventured into fintech.

In addition to these financial initiatives, Beast Industries is also developing a marketplace designed to connect content creators with Fortune 1,000 marketers, further solidifying its role in the creator economy. Housenbold, who became CEO in September 2024, highlighted the ongoing challenges of media fragmentation that have made growth increasingly difficult for YouTube channels. Meanwhile, MrBeast continues to innovate with various projects, including his Amazon show “Beast Games” and his chocolate brand Feastables. Despite the impressive revenue figures, Beast Industries faced losses last year primarily due to high media-related costs, prompting a recent push for cost-cutting and the hiring of new executives focused on enhancing sponsorships and scripted content. As MrBeast embarks on this new chapter, his ability to blend entertainment with financial services could redefine the landscape for digital creators and their audiences.

Jimmy Donaldson, a.k.a. MrBeast.
Amal Alhasan/Getty Images for GEA
MrBeast is looking to launch a financial services platform and a phone company, Beast Mobile.
His holding company, Beast Industries, is expanding beyond YouTube with new businesses and hires.
The company generated over $400 million in revenue last year and is looking to control costs.
MrBeast is looking to launch a
financial services platform
, the CEO of the top YouTuber’s company said Wednesday at The New York Times’ DealBook Summit.
The CEO’s comments confirmed earlier reporting by Business Insider that Beast Industries was laying the groundwork to expand into financial services and mobile phones.
“We’re also launching a phone company,
Beast Mobile
, and a financial services platform in there, wrapped in financial literacy and access to the world’s information, in making sure we’re doing good while doing well,” Beast Industries CEO Jeffrey Housenbold said.
A company application filed with the US Patent and Trademark Office on October 13 listed plans for a “mobile app and online services for a range of banking, financial advisory, crypto exchange, and other services.” It would exist under the “MrBeast Financial” brand.
The trademark application aligned with a
2025 fundraising pitch deck
that laid out plans to expand into fintech. That deck, which was viewed by Business Insider, described customized offerings that would target MrBeast’s audience, supported by financial literacy content. The deck listed nine potential offerings, including student loans, insurance, and credit insights. It said the company would launch by partnering with a fintech company to leverage its existing infrastructure “while avoiding regulatory, credit risk, and capital requirement.”
Some creators, including
TikToker Charli D’Amelio,
have invested in fintech firms. It’s unusual for a creator to enter a field like banking because of the regulation involved, trademark attorney Josh Gerben, whose firm works with entrepreneurs, a variety of companies, celebrities, and pro athletes, previously told Business Insider. Even with a licensing deal, there’s a reputational risk when people’s money is involved.
Housenbold, who became CEO in September 2024, also said at the summit that the company was building a marketplace to match creators with Fortune 1,000 marketers who want to access the creator economy.
Housenbold joined MrBeast, whose real name is Jimmy Donaldson, onstage at the summit. During a wide-ranging interview, Donaldson spoke about how he’s trying to focus on improving his videos in the coming year and how media fragmentation has made it more difficult for YouTube channels looking to grow today.
Donaldson is the No. 1 creator on YouTube, with over 450 million subscribers. He has expanded beyond the platform, with an Amazon show “Beast Games,” a chocolate bar company called Feastables, an analytics firm called Viewstats, and other ventures.
Beast Industries took in over $400 million in revenue last year, according to investor materials viewed by Business Insider. The company lost money last year, mainly because of high costs in its media business.
The company has recently been hiring new executives with a focus on sponsorships and scripted content. It has also been on a
cost-cutting push
as it looks to reduce media-related losses.
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Business Insider