Celeb & Ent

Hayet Rida’s Brand, Khoi, Reflects Her Roots in Ghana

In a vibrant intersection of culture and creativity, Hayet Rida, a Ghanaian American designer, has emerged as a notable figure in the world of jewelry with her brand, Khoi. Rida’s journey into the realm of art and design is marked by her candid admission of uncertainty—she openly acknowledges, “I’m the first to tell my community that I have no idea what I’m doing, but I love art and I love sculpture.” This humility resonates deeply with many aspiring artists and entrepreneurs who often grapple with self-doubt and the complexities of carving out their unique paths in creative industries. Rida’s approach to her work is not just about creating beautiful pieces; it is also about embracing the learning process and inviting others to join her on this artistic journey.

Khoi is more than just a jewelry brand; it serves as a platform for Rida to express her cultural heritage and personal experiences. Drawing inspiration from her Ghanaian roots, Rida infuses traditional motifs and modern aesthetics into her designs, creating pieces that tell stories and evoke emotions. For instance, her use of vibrant colors and intricate patterns reflects the rich tapestry of Ghanaian culture, while the contemporary forms appeal to a global audience. Rida’s commitment to sustainability and ethical practices further enhances the brand’s appeal, as she sources materials responsibly and supports local artisans. This thoughtful approach not only elevates her jewelry but also fosters a sense of community, connecting consumers with the cultural narratives behind each piece.

As Khoi continues to gain recognition, Rida’s story serves as an inspiring reminder of the power of passion and authenticity in the creative process. By openly sharing her journey, including her struggles and triumphs, she encourages others to pursue their artistic endeavors, regardless of their level of experience. Rida’s work exemplifies how art can be a vehicle for cultural expression and personal growth, proving that success in the creative field often comes from a willingness to learn, adapt, and embrace one’s heritage. With Khoi, Hayet Rida not only crafts stunning jewelry but also cultivates a community that celebrates creativity, diversity, and the beauty of shared experiences.