US Tech & AI

Fashion house Valentino criticised over ‘disturbing’ AI handbag ads

In a striking move that has sparked a wave of criticism, a luxury Italian fashion brand has turned to artificial intelligence (AI) for its latest advertising campaign, only to find itself on the receiving end of backlash from social media users. The brand, known for its high-quality craftsmanship and iconic designs, has been accused of producing “cheap” and “lazy” content that undermines the artistry and creativity typically associated with luxury fashion. Critics argue that relying on AI to generate adverts not only diminishes the brand’s image but also reflects a broader trend in the fashion industry where authenticity and human touch are increasingly being sacrificed for efficiency and cost-cutting.

Social media platforms have become a battleground for opinions on this controversial strategy, with users expressing their disappointment and frustration. Many have pointed out that AI-generated content lacks the emotional depth and unique storytelling that resonate with consumers, especially in a market where luxury is often synonymous with exclusivity and personal connection. For instance, one user remarked that the ads felt “soulless,” while others likened the move to a “desperate attempt” to keep up with technological trends at the expense of the brand’s heritage. This situation raises important questions about the role of technology in creative industries and whether the use of AI can ever truly replicate the human experience that luxury brands strive to convey.

In response to the backlash, industry experts suggest that while AI can be a powerful tool for data analysis and trend forecasting, it should not replace the creative processes that define luxury fashion. The conversation highlights a critical juncture for brands: how to balance innovation with the core values that have historically set them apart. As the fashion industry continues to evolve in the digital age, brands must navigate the fine line between embracing new technologies and maintaining the authenticity that attracts their clientele. The ongoing debate serves as a reminder that while AI may offer efficiency, it cannot substitute for the passion, creativity, and craftsmanship that luxury fashion embodies.