Black Friday-Cyber Monday shoppers spent more online and in person this year, driving $44.2 billion in sales
This year’s Black Friday and Cyber Monday shopping extravaganza showcased remarkable resilience among U.S. consumers, who spent record amounts despite ongoing economic concerns. According to NBC News, online spending soared to a staggering $11.8 billion on Black Friday alone, as reported by Adobe Analytics. The spending frenzy began on Thanksgiving Day, with shoppers already shelling out $6.4 billion online, and continued throughout the weekend, culminating in an impressive $14.25 billion on Cyber Monday. In total, this four-day shopping spree resulted in approximately $44.2 billion in online sales, highlighting a significant appetite for retail therapy among consumers.
In addition to online shopping, in-person retail also saw a boost, with the National Retail Federation (NRF) reporting that 129.5 million shoppers ventured out to physical stores, marking a 3 percent increase from the previous year. The NRF’s findings indicate that the average consumer spent $337.86 this year, up from $315.56 in 2024, suggesting that shoppers were not only eager to participate in the holiday shopping season but were also willing to spend more than in prior years. This surge in consumer spending reflects a growing desire for bargains and deals, as many shoppers are increasingly motivated to seek out discounts in light of economic uncertainties. Overall, the data from Black Friday and Cyber Monday indicates a strong retail performance, as consumers embraced the holiday shopping season with enthusiasm.
Shoppers dropped a lot of cash during Black Friday and Cyber Monday.
Despite substantial
economic concerns
for U.S. consumers, shoppers in the country spent record amounts. Online spending hit a record-high $11.8 billion on Black Friday itself,
NBC News reported
, citing figures from Adobe Analytics. The
same firm estimated
shoppers spent $6.4 billion online on Thanksgiving Day, plus another $11.8 billion online over the weekend. U.S. shoppers spent some $14.25 billion online on Cyber Monday, according to Adobe,
via Reuters
. For those keeping score at home, that brings the whopping grand total to about $44.2 billion in online shopping from Black Friday through Cyber Monday.
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We don’t have as
compelling data about in-person shopping, but the National Retail Federation (NRF)
told Reuters
that 129.5 million consumers showed up to shop in person, which represents a 3 percent uptick from last year. The NRF found that shoppers dropped an average of $337.86 this year, up from $315.56 in 2024.
So it seems folks were ready to shop this year. Perhaps now, more than ever, they were looking for a good deal.
Eric
Eric is a seasoned journalist covering US Tech & AI news.
