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How Amazon’s stock could soar 30% thanks to its cloud business

By Eric December 1, 2025

In 2023, Amazon’s stock performance has lagged behind many of its Big Tech counterparts, prompting investors and analysts to scrutinize the company’s strategies and future prospects. Despite this underwhelming performance, there are signs that Amazon could be poised for a turnaround, particularly driven by an increase in its cloud computing capacity. Amazon Web Services (AWS), the company’s cloud division, has been a cornerstone of its business model, contributing significantly to revenue and profit margins. As demand for cloud solutions continues to surge across various industries, Amazon’s efforts to expand its infrastructure could reinvigorate its stock performance and restore investor confidence.

The recent expansion of AWS is particularly noteworthy, as the company has ramped up investments in data centers and cloud services to meet the growing needs of businesses transitioning to digital operations. For instance, Amazon has announced plans to open new data centers in multiple regions, which will not only enhance its service offerings but also improve latency and reliability for customers. This strategic move comes at a time when competitors like Microsoft Azure and Google Cloud are also aggressively expanding their cloud capabilities, intensifying the competition in the market. However, analysts believe that Amazon’s established reputation and extensive customer base could give it an edge as it scales its cloud services. Furthermore, with the increasing adoption of artificial intelligence and machine learning technologies, AWS is well-positioned to capture a larger share of this burgeoning market.

Investors are closely monitoring these developments, as a successful expansion of AWS could lead to a significant boost in Amazon’s overall financial performance. Historically, AWS has been a major driver of Amazon’s profitability, often offsetting the lower margins associated with its retail business. If the cloud division can achieve substantial growth, it could not only uplift Amazon’s stock price but also reinforce its position as a leader in the tech industry. As the year progresses, all eyes will be on Amazon to see if these strategic investments in cloud capacity can indeed spark a revival in its shares and help the company reclaim its status among the giants of Big Tech.

Amazon shares have trailed most Big Tech peers this year, but an increase in cloud capacity could spark a revival.

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