Black Friday sets online spending record of $11.8B, Adobe says
In a significant reflection of the evolving retail landscape, American consumers splurged a staggering $11.8 billion online on Black Friday 2023, as reported by Adobe Analytics. This figure underscores the growing trend of digital shopping, particularly during the holiday season. Adobe Analytics, which meticulously monitors over 1 trillion visits to U.S. retail websites, has become a trusted source for understanding consumer behavior and spending patterns. The data indicates a robust increase in online spending, highlighting how consumers are increasingly favoring the convenience of e-commerce over traditional brick-and-mortar shopping.
This year’s Black Friday spending marks a notable milestone in the ongoing shift towards online retail, which has been accelerated by the COVID-19 pandemic and changing consumer preferences. For instance, popular categories such as electronics, apparel, and home goods saw significant sales boosts, as retailers offered enticing discounts and promotions to attract online shoppers. Major retailers like Amazon, Walmart, and Target played pivotal roles in this surge, with many launching their sales well ahead of Black Friday, thereby extending the shopping season and enticing consumers to start their holiday shopping early.
Moreover, the data reveals that mobile shopping continues to gain traction, with a substantial percentage of purchases made via smartphones. This trend reflects the increasing reliance on mobile technology for everyday tasks, including shopping. As consumers seek convenience and efficiency, retailers are adapting their strategies to enhance the online shopping experience, incorporating features like same-day delivery and streamlined checkout processes. As we look ahead, it is evident that the online shopping phenomenon is not just a temporary shift but a fundamental change in how consumers approach holiday shopping, setting the stage for an even more competitive retail environment in the coming years.
American consumers spent $11.8 billion online on Black Friday, according to data from Adobe Analytics, which says it tracks more than 1 trillion visits to U.S. retail websites.
