Celeb & Ent

Dua Lipa Makes Milan Even Cooler in New NBC Winter Olympics Ad

In an exciting teaser for the upcoming Winter Olympics, pop sensation Dua Lipa expresses her enthusiasm with the catchy line, “The Winter Olympics? It’s going to be so cool!” This playful remark sets the tone for a vibrant and engaging promotional campaign aimed at generating buzz for the highly anticipated international sporting event, which is set to take place in February 2026 in Milan and Cortina d’Ampezzo, Italy. The trailer showcases a mix of stunning winter landscapes, thrilling athletic performances, and glimpses of the cultural festivities that will accompany the games, highlighting the unique blend of sport and celebration that the Olympics embody.

Dua Lipa’s involvement in the promotional campaign is significant, as her global appeal and strong fan base bring a fresh and youthful energy to the Olympic brand. The trailer not only features her upbeat personality but also emphasizes the excitement and camaraderie that the Winter Olympics foster among athletes and fans alike. With events ranging from skiing and snowboarding to figure skating and ice hockey, the Winter Olympics promises to be a showcase of talent and determination, drawing athletes from around the world to compete for gold. The campaign aims to engage a diverse audience, encouraging fans to embrace the spirit of competition and unity that the Olympics represent.

As the countdown to the Winter Olympics begins, this promotional effort is just one of many initiatives designed to build anticipation and excitement for the games. The event is expected to attract millions of viewers globally, with an array of new sports and disciplines being introduced to the Olympic program, further enriching the experience for spectators. With Dua Lipa’s infectious enthusiasm and the breathtaking backdrop of the Italian Alps, the Winter Olympics is shaping up to be an unforgettable celebration of athletic excellence and cultural exchange, inviting everyone to join in the excitement.