David Lerner, a Mr. Fix-it of Apple Computers, Dies at 72
In a nostalgic reflection on the vibrant tech culture of early 2000s New York City, David Lerner, a key figure at the now-defunct Tekserve, is remembered for his unique contributions to the city’s tech scene. Tekserve, a beloved service outlet for Apple products, became an iconic spot not just for its technical expertise but also for its cultural significance. The establishment was prominently featured in the hit HBO series “Sex and the City,” where it served as a backdrop for the show’s exploration of modern relationships and technology. This intersection of technology and pop culture positioned Tekserve as a landmark in Manhattan’s West Side, attracting a diverse clientele that included tech enthusiasts, celebrities, and everyday users seeking help with their Apple devices.
Beyond its television appearances, Tekserve inspired a new generation of creative minds, as highlighted in Tamara Shopsin’s 2021 novel “LaserWriter II.” The book captures the essence of the store and its community, reflecting on how places like Tekserve fostered a sense of belonging and innovation in a rapidly changing city. Lerner, often seen in his signature suspenders, embodied the spirit of Tekserve, combining technical know-how with a personable approach that made customers feel valued. His legacy is a testament to how small businesses can leave an indelible mark on the cultural landscape, shaping not only the technology we use but also the narratives we share. As the tech world continues to evolve, the memories of Tekserve remind us of the importance of community and connection in an increasingly digital age.
https://www.youtube.com/watch?v=SOlqzLPMuRk
David Lerner, in suspenders, with Dick Demenus at Tekserve in 2002. The service outlet was featured on “Sex and the City” and was the setting of Tamara Shopsin’s 2021 novel “LaserWriter II.”
