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US Tech & AI

X’s new location feature sparks controversy, but is the data reliable?

By Eric November 29, 2025

In a recent development, the social media platform X (formerly known as Twitter) has introduced a controversial location feature that raises questions about the authenticity of influencer accounts. This new functionality allows users to see the geographical locations of influencers when they post opinions or content related to various countries. However, many users have noticed a significant discrepancy: some influencers appear to be situated thousands of miles away from the countries they are discussing. This discrepancy has sparked a debate about the credibility of online influencers and the potential impact of their opinions on global discussions.

The lack of transparency surrounding the data behind this new location feature has left users and experts alike seeking more information. Critics argue that if influencers are not physically present in the regions they discuss, their insights may be misguided or out of touch with local realities. For instance, an influencer based in the United States could weigh in on political issues in a country like Brazil, but without a proper understanding of the local context, their opinions may come across as uninformed or even harmful. The implications of these findings are significant, as they suggest that audiences may be misled by influencers who appear to be authorities on matters they are far removed from.

X has yet to provide a comprehensive explanation of how this location data is generated and utilized, leaving many users frustrated and concerned about the platform’s commitment to fostering genuine and informed discussions. As the digital landscape continues to evolve, the need for transparency and accountability among influencers becomes increasingly critical. This situation highlights the broader issue of misinformation in the age of social media, where the lines between genuine expertise and superficial commentary can often become blurred. As users navigate this complex environment, they must remain vigilant and discerning about the sources of information they choose to trust.

https://www.youtube.com/watch?v=XkWcSsIJIyQ

The new location feature suggested that some influencer accounts are based thousands of miles away from the countries they weigh in on. But X has explained very little about the data and how it works.
(Image credit: Nicolas Tucat)

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