Everything to know about Amazon Black Friday 2025: Official dates, best deals, and Prime perks
As the holiday shopping season kicks off, Amazon is making waves with its Black Friday deals, which began early on November 20 and will continue through November 28, with many offers extending into Cyber Monday. Unlike traditional retailers like Walmart and Target, Amazon’s sales are entirely online, allowing shoppers to snag discounts from the comfort of their homes. This year, the retail giant is showcasing a range of impressive discounts across various categories, making it easier for shoppers to find significant savings on popular items. For instance, customers can grab the Sony WH-1000XM5 headphones for $248, saving $151.99, or an Amazon Kindle for just $79.99, a $30 discount. Other notable deals include a $450 savings on the Anker Solix C1000 power station and a $195 discount on a 65-inch QLED Mini-LED 4K Fire TV.
Amazon’s Black Friday event is known for its competitive pricing, often undercutting rival retailers by mere cents. Shopping experts recommend taking advantage of Black Friday for the best deals, as prices typically rise or items may sell out by Cyber Monday. Amazon’s ad highlights include up to 55% off select home products, 50% off Amazon devices, and significant discounts on electronics and kitchen appliances. While Amazon does not release a traditional Black Friday ad, its press releases outline the categories and types of discounts available, ensuring that shoppers are well-informed about the best deals to pursue.
For those looking to maximize their savings, being an Amazon Prime member is advantageous, as many of the best deals are exclusive to Prime subscribers. New customers can take advantage of a 30-day free trial to access these discounts during the holiday shopping season. With a plethora of deals available, shoppers are encouraged to do their research to ensure they are getting the best prices. Tools like camelcamelcamel can help track price histories to confirm whether a deal is truly a bargain. As the holiday season approaches, Amazon’s Black Friday sale is undoubtedly a prime opportunity for savvy shoppers to find gifts at unbeatable prices.
https://www.youtube.com/watch?v=uWsqWFfkfTU
Black Friday
season is in full swing and
Amazon
is already showing off with epic deals. If the influx of deals in your inbox is giving you hives, we’re breaking down all of the details of Amazon’s sale for you below — from when the sale starts and ends to what deals are actually worth adding to your cart.
Amazon Black Friday deals at a glance:
Sony WH-1000XM5 Headphones
$248
(save $151.99 + get $30 Amazon credit with code SONYX30)
Get Deal
Amazon Kindle
$79.99
(save $30)
Get Deal
Anker Solix C1000 Gen 2
$349
(save $450)
Get Deal
Ninja Slushi
$269.99
(save $100)
Get Deal
Sony ULT Field 5
$194.95
(save $155.04)
Get Deal
Amazon 65-inch QLED Mini-LED 4K Fire TV
$894.99
(save $195)
Get Deal
Black Friday is
the
biggest shopping event of the year. What used to be a single day on the Friday after Thanksgiving has morphed into a full-blown holiday shopping season that starts far before the holiday itself and extends through December. But we’re not complaining. Having more time to sort out your finances and shop is a blessing in a time when everything is outrageously expensive.
Unlike its major competitors —
Walmart
,
Best Buy
, and
Target
— Amazon doesn’t have a physical storefront where you can wait in line to score doorbuster deals. Amazon typically has the best prices of the bunch, and sometimes it will undercut its rivals by pennies or dollars, as if taunting them. Again, we’re not complaining, because nothing beats shopping from your couch with a turkey hangover on Black Friday.
So, here’s
everything
you need to know about the Amazon Black Friday 2025 sale, including the
best Amazon deals already live
.
When is the Amazon Black Friday 2025 sale?
The mega-retailer’s
Black Friday
sale kicked off early on Thursday, Nov. 20 and will run through the end of the day Friday, Nov. 28. But most of Amazon’s Black Friday deals last through Monday — by name, they’ll just be called Cyber Monday deals starting Saturday, Nov. 29. (Yes,
Amazon does do Cyber Monday
as well.) The official
Amazon Cyber Monday sale
runs through Monday, Dec. 1, which is when you can consider Amazon’s Black Friday sale to be over.
Does Amazon have better deals on Black Friday or Cyber Monday?
Our shopping experts are unanimous — Black Friday is the best time to shop. If you’re holding out for a last-minute price drop on Cyber Monday, don’t hold your breath. Amazon does hold back a handful of deals for Cyber Monday (Cyber Week, really), but the biggest savings from the most popular brands will be available Friday. In fact, some products may go
up
in price or sell out while you’re still biding your time.
The verdict:
Prices are usually lowest on Black Friday itself, though most deals will linger through Cyber Monday.
SEE ALSO:
Are Amazon’s Cyber Monday prices better than Black Friday? Our shopping experts say the answer is clear.
Best Amazon Black Friday ad highlights
Amazon doesn’t release a traditional
Black Friday ad
like its competitors. Instead, it announces its plans for Black Friday in the form of a
press release
— and then proceeds to drop some of the best deals of the season when the time comes.
Officially, these are the categories Amazon highlighted in its press release, but it doesn’t even include some of the top deals we’ve seen thus far (read on to shop those). Regardless, here’s what Amazon’s ad highlights include for its Black Friday sale:
Up to 55% off select home products from Shark and kitchen appliances from Ninja
Up to 50% off Amazon devices like the Echo Dot Max, Fire TV Stick lineup, Fire tablets, and Kindles
Up to 50% off electronics from JBL and Canon
Up to 45% off Bose audio
Up to 40% off kitchen items from Vitamix, Staub, Nespresso, and more
Up to 40% on select floorcare from Bissell and iRobot
Up to 40% off home entertainment from Hisense, TCL, and LG
Up to 40% on toys from Melissa & Doug, Little Tykes, Play-Doh, and Nerf
Up to 35% on select Samsung and Google products
Up to 80% off Kindle books and up to 65% off physical books
SEE ALSO:
The 50 best tech gifts of the year, hand-picked by professional gadget nerds
Best Black Friday deals at Amazon
Amazon’s Black Friday event is always packed with deals that range from today’s best tech to kitchen appliances to toys all the kids want under the tree this year. This year is no different — we’re already seeing record-low prices, beating or at least matching previous lows that we usually see during Prime Day events. We’ve rounded up some of the best deals we’ve seen at Amazon for Black Friday 2025 below, but be sure to follow along with
our shopping team’s full coverage
for a wider range of products.
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Credit: Sony
Sony WH-1000XM5 headphones
$248
at Amazon
$399.99
Save $151.99
+ get $30 Amazon credit with code SONYX30
Get Deal
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Credit: Amazon
Amazon Kindle
$79.99
at Amazon
$109.99
Save $30
Â
Get Deal
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Credit: Apple
Apple Watch Series 11 (GPS 42mm)
$339
at Amazon
$399
Save $60
Â
Get Deal
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Credit: Apple TV
Apple TV+ as Prime Video Add-On
$5.99
at Amazon
$12.99
Save $7
$5.99 per month for 6 months (save $42)
Get Deal
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Credit: Anker
Anker Solix C1000 power station
$349
at Amazon
$799
Save $450
Â
Get Deal
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Credit: Amazon
Amazon 65-inch QLED Mini-LED 4K Fire TV
$894.99
at Amazon
$1,089.99
Save $195
Â
Get Deal
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Credit: Amazon
Kindle Unlimited
get 3 months for $0.99 (save $34.98)
Get Deal
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Credit: Amazon
Audible Premium Plus
$0.99/month for 3 months + $20 Audible credit
Get Deal
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Credit: Sony
Sony ULT Field 5
$194.95
at Amazon
$349.99
Save $155.04
Â
Get Deal
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Credit: Ninja
Ninja Slushi
$269.99
$369.99
Save $100
Â
Get Deal
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Credit: Insignia
Insignia 75-inch QF QLED 4K Fire TV
$399.99
at Amazon
$649.99
Save $250
Â
Get Deal
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Credit: Roborock
Roborock Saros 10R
$999.99
at Amazon
$1,599.99
Save $600
Â
Get Deal
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Credit: Govee
Govee Smart Light Bulbs (pack of 4)
$23.99
$39.99
Save $16.00
Â
Get Deal
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Credit: Shark
Shark FlexFusion hair straightener, air dryer, and styler
$299.99
$429.99
Save $130
Â
Get Deal
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Credit: KitchenAid
KitchenAid Artisan Series 5-quart Stand Mixer
$349.95
$499.99
Save $150.04
Â
Get Deal
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Credit: Eufy
Eufy E28 Robot Vacuum Mop with portable deep carpet cleaner
$699.99
$999.99
Save $300
Â
Get Deal
Still looking for more deals? We have a much bigger running list of the
best Black Friday deals at Amazon
, broken down by categories like Apple products, headphones, TVs, kitchen gadgets, beauty tech, and more. If you’re stumped on a good gift idea, you’ll find one in there.
Do I need to be a Prime member to shop on Black Friday?
While some deals will be available to everyone, the best Amazon Black Friday deals are always Prime exclusives. So, if you’ve somehow resisted and avoided signing up for Amazon Prime until now, then you can take advantage of a
30-day free trial
that will take you through the holiday shopping season. After the trial ends, you’ll be charged $14.99 per month. You can also sign up for
Prime Access-only plans
, which gives you benefits like free shipping and returns, but no extra perks like Prime Video access.
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Credit: Amazon
Sign up for Amazon Prime
$14.99
at Amazon
30-day free trial
Get Deal
Prime members get perks such as:
Exclusive Black Friday deals
Access to Prime Video
Amazon Music
Free Grubhub+
Free delivery and returns
Price check before you buy
SEE ALSO:
Best Buy’s early Black Friday deals are live. As a shopping reporter, here’s what I would buy now.
Just about every deal probably looks great upon first glance, but it’s wise to do a few extra seconds of research, especially if it’s a pricier investment. To confirm you’re actually getting a good deal, head to
camelcamelcamel
to check on a product’s price history. Just copy the Amazon URL into the price tracker and you’ll get full stats. On occasion, Amazon can make a deal look better than it actually is by inflating the list price. On the flip side, we’ve also seen Amazon post the list price as something lower than the recommended MSRP, which can spell an awesome deal for Amazon shoppers.
The Mashable shopping team uses camelcamelcamel daily throughout the entire year
.
