David Lerner, a Mr. Fix-it of Apple Computers, Dies at 72
David Lerner, a well-known figure in New York City’s tech scene, reminisces about his time at Tekserve, a beloved service outlet that became a cultural icon during its operation. Established in the early 1990s, Tekserve was not just a repair shop for Apple products; it was a vibrant hub for tech enthusiasts, creatives, and everyday users alike. With its quirky decor and knowledgeable staff, including Lerner himself, the store became a go-to destination for anyone needing assistance with their Apple devices. Its unique atmosphere and community-oriented approach helped it stand out in a rapidly evolving tech landscape.
Tekserve gained further recognition when it was featured in the hit HBO series “Sex and the City,” showcasing its relevance in popular culture. The store’s cameo in the series highlighted the intersection of technology and lifestyle, reflecting the growing importance of digital devices in the lives of urban dwellers. Moreover, it served as the backdrop for Tamara Shopsin’s 2021 novel “LaserWriter II,” which delves into the nostalgia and complexities of the tech world. The store’s legacy is a testament to the impact of small businesses in shaping local culture and community, offering not just products and services, but also a sense of belonging and connection among its patrons.
Lerner’s journey at Tekserve exemplifies the evolution of technology and its integration into daily life. As the tech landscape has shifted dramatically over the years, with the rise of online services and big-box retailers, the personal touch and expertise that Tekserve provided have become increasingly rare. The store’s closure in 2016 marked the end of an era, but its influence continues to resonate. Today, Lerner’s reflections on his experiences at Tekserve serve as a reminder of the importance of community in the tech industry, emphasizing that while technology may change, the human connections formed around it remain invaluable.
https://www.youtube.com/watch?v=SOlqzLPMuRk
David Lerner, in suspenders, with Dick Demenus at Tekserve in 2002. The service outlet was featured on “Sex and the City” and was the setting of Tamara Shopsin’s 2021 novel “LaserWriter II.”
