45 of the best Black Friday Apple deals: Record-low prices on AirPods, Apple Watches, and MacBooks
As Black Friday approaches, Apple enthusiasts are in for a treat with a plethora of exciting deals on popular products. This year, the best discounts are being offered by third-party retailers, particularly Amazon, Best Buy, and Walmart, who are slashing prices significantly on a range of Apple devices. For instance, the Apple AirTag is available for just $17.97, a savings of over $11, making it an ideal stocking stuffer for iPhone users. Similarly, the Apple AirPods 4 can be snagged for only $69, down from $129, representing a hefty $60 discount. These deals are not just limited to accessories; the Apple Watch SE (2nd Gen) is priced at $129, a remarkable savings of $120, making it a compelling option for those seeking a budget-friendly smartwatch.
For those in the market for tablets or laptops, Black Friday brings enticing offers as well. The 11-inch Apple iPad with A16 chip is marked down to $274, a $75 reduction, while the MacBook Air (13-inch, M4, 16GB RAM) can be purchased for $749, which is $250 off its usual price. These discounts reflect the best prices seen this season, making it the perfect time to invest in Apple technology. However, shoppers are advised to act quickly, as prices can fluctuate rapidly; for example, the Apple AirPods Pro 2 saw a jump in price after initially dropping to a record low of $139.
As the holiday shopping season heats up, consumers are encouraged to keep an eye on these deals, as they are expected to evolve throughout the week. Whether you’re looking for the latest tech or a gift for a loved one, this Black Friday offers a wealth of opportunities to save on some of Apple’s most sought-after products. With competitive pricing and significant discounts, now is the time to grab these deals before they disappear.
The best Black Friday Apple deals at a glance:
Best AirTag deal
Apple AirTag
$17.97
(save $11.03)
Get Deal
Best AirPods deal
Apple AirPods 4
$69
(save $60)
Get Deal
Best Apple Watch deal
Apple Watch SE, 2nd Gen (GPS, 42mm)
$129
(save $120)
Get Deal
Best iPad deal
Apple iPad, 11-inch (A16, WiFi, 128GB)
$274
(save $75)
Get Deal
Best MacBook deal
Apple MacBook Air, 13-inch (M4, 16GB RAM, 256GB SSD)
$749
(save $250)
Get Deal
Black Friday
is easily the best time to buy
Apple
products, and as we hit Cyber Weekend, the deals are predictably great. Don’t thank the Apple Store for that: Third-party retailers are the ones offering the biggest cash discounts. (Apple’s
2025 Black Friday deal
is just its usual
free gift card promo
.)
For the best selection of Apple deals, head to
Amazon
: At the time of writing, most of the latest AirPods, Apple Watches, iPads, and MacBooks were sitting at record-low prices there. Competitors like
Best Buy
,
Walmart
, and
Target
were matching some, but not all of its offers.
SEE ALSO:
Black Friday 2025: Live updates on the latest deals from Amazon, Target, Walmart, and more
If you’d happily sacrifice a few current-gen features for the sake of an extra-steep discount, check out Walmart’s wares. It has some exclusive deals on the three-year-old
Apple Watch SE 2
(now just $129), the
M1 MacBook Air
(now $549), and the
A14 Bionic iPad
(now $349 with 256GB of storage).
And a little PSA: If you’ve been hesitating on buying, you should complete your purchase sooner rather than later. We’ve been tracking deals all day long and noticed around 5 pm EST, that some AirPods are spiking in price again. The Apple AirPods Pro 2 were down to a record low of $139, but now they’re back up to $199. Plus, the AirPods 4 with ANC went from $99.99 to $109.99. Deals really don’t last so grab them before they’re gone.
To give you a head start on finding deals, we’ve scoured all of the major players’ websites and rounded up the best Black Friday Apple deals below. We’ll continue to update it as we get deeper into the holiday season, so keep checking back. In the meantime, here are the 45 best Apple deals as of Nov. 28.
Best Black Friday AirTag deal
Apple AirTag
$17.97
at Amazon
$29
Save $11.03
Â
Get Deal at Amazon
Get Deal at Walmart
Get Deal at Best Buy
Why we like it
Apple’s coin-sized Bluetooth tracker is the perfect sub-$50
stocking stuffer
for iPhone owners. Amazon and Walmart both have it on sale for the record-low price of $17.97, or 38% off.
More AirTags deals
Apple AirTag (4-pack)
$62.99
at Walmart
$99
Save $36.01
Â
Get Deal at Walmart
Get Deal at Amazon
Get Deal at Best Buy
Best Black Friday AirPods deal
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Credit: Apple
Apple AirPods 4
$69
at Amazon
$129
Save $60
Â
Get Deal
Why we like it
Apple’s
most affordable earbuds
have a five-hour battery life, a
one-size-fits-most design
, and support for Siri head gestures. The non-ANC pair is only $69 at
Amazon
and
Walmart
this Black Friday, which is a $60 savings and a new all-time low.
More AirPods deals
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Credit: Apple
Apple AirPods 4 with ANC
$109.99
at Amazon
$179
Save $69.01
Â
Get Deal
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Credit: Apple
Apple AirPods Pro 3
$219.99
at Amazon
$249
Save $29.01
Â
Get Deal
Apple AirPods Max (USB-C)
$399.99
at Best Buy
$549.99
Save $150
Â
Get Deal at Best Buy
Get Deal at Amazon
Get Deal at Walmart
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Credit: Apple
Apple EarPods (USB-C)
$16.99
at Amazon and Walmart
$19
Save $2.01
Â
Get Deal
Best Black Friday Apple Watch deal
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Credit: Apple
Apple Watch SE, 2nd Gen (GPS, 40mm)
$129
at Walmart
$249
Save $120
Â
Get Deal
Why we like it
Apple’s previous-gen budget wearable has a bright OLED screen, a water-resistant design, and most of the features available on the newer
Apple Watch SE 3
. You miss out on sleep apnea notifications, temperature sensing, fast charging, and wrist gestures, plus the always-on display. If you don’t consider those essentials, the SE 2 is a bargain for only $129 during
Walmart’s Black Friday sale
. That’s almost half off.
More Apple Watch deals
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Credit: Apple
Apple Watch Series 10 (GPS, 46mm)
$279
at Walmart
$429
Save $150
Â
Get Deal
Opens in a new window
Credit: Amazon
Apple Watch Ultra 2 (GPS + Celllular, 49mm)
$599
at Amazon, Best Buy, and Walmart
$799
Save $200
Â
Get Deal
Apple Watch SE, 3rd Gen (GPS, 40mm)
$199
at Amazon
$249
Save $50
Â
Get Deal at Amazon
Get Deal at Walmart
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Credit: Apple
Apple Watch SE, 3rd Gen (GPS + cellular, 40mm)
$249.99
at Amazon and Walmart
$299
Save $49.01
Â
Get Deal
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Credit: Apple
Apple Watch Series 11 (GPS, 42mm)
$339
at Amazon and Walmart
$399
Save $60
Â
Get Deal
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Credit: Apple
Apple Watch Series 11 (GPS + cellular, 42mm)
$439
at Amazon
$499
Save $60
Â
Get Deal
Apple Watch Ultra 3 (GPS + cellular, 49mm)
$699.99
at Amazon
$799
Save $99.01
Â
Get Deal at Amazon
Best Black Friday iPad deal
Apple iPad, 11-inch (A16, WiFi, 128GB)
$274
at Best Buy
$349
Save $75
Â
Get Deal at Best Buy
Get Deal at Walmart
Get Deal at Amazon
Why we like it
The 11th-gen iPad has a 10.9-inch display, 12MP cameras, and enough power for everyday tasks. Our
reviewer called it
“a real steal” at its usual sticker price of $349, but you’ll pay just $274 if you buy it from
Amazon
or
Walmart
this Black Friday. That’s its lowest price ever and $5 better than
Best Buy
‘s deal.
More iPad deals
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Credit: Apple
Apple iPad, 11-inch (A16, WiFi + cellular, 128GB)
$424
at Amazon
$499
Save $75
Â
Get Deal
Opens in a new window
Credit: Apple
Apple iPad, 10.9-inch (A14 Bionic, WiFi, 256GB)
$349
at Walmart
$449
Save $100
Â
Get Deal
Opens in a new window
Credit: Apple
Apple iPad Air, 11-inch (M3, WiFi, 128GB
$449
at Amazon and Best Buy
$599
Save $150
Â
Get Deal
Opens in a new window
Credit: Apple
Apple iPad Air, 13-inch (M3, WiFi, 128GB)
$649
at Amazon and Best Buy
$799
Save $150
Â
Get Deal
Opens in a new window
Credit: Apple
Apple iPad Pro, 11-inch (M4, WiFi + cellular, 256GB)
$999
at Amazon and Best Buy
$1,199
Save $200
Â
Get Deal
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Credit: Apple
Apple iPad Pro, 13-inch (M4, WiFi, 256GB)
$1,099
at Amazon
$1,299
Save $200
Â
Get Deal
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Credit: Apple
Apple iPad Pro, 11-inch (M5, WiFi, 256GB)
$899
at Amazon, Best Buy, and Walmart
$999
Save $100
Â
Get Deal
Opens in a new window
Credit: Apple
Apple iPad Pro, 13-inch (M5, WiFi, 256GB)
$1,199
at Amazon, Best Buy, and Walmart
$1,299
Save $100
Â
Get Deal
Opens in a new window
Credit: Apple
Apple iPad mini (A17 Pro, WiFi, 128GB)
$399
at Amazon and Best Buy
$499
Save $100
Â
Get Deal
Opens in a new window
Credit: Apple
Apple iPad mini (A17 Pro, WiFi + cellular, 128GB)
$549
at Amazon and Best Buy
$649
Save $100
Â
Get Deal
Best Black Friday MacBook deal
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Credit: Apple
Apple MacBook Air, 13-inch (M4, 16GB RAM, 256GB SSD)
$749
at Amazon and Best Buy
$999
Save $250
Â
Get Deal
Why we like it
Fast, pretty, and portable, the
13-inch M4 MacBook Air
is our favorite
MacBook for students
. We didn’t think it would get any cheaper than $799 this season — that was its regular sale price from August to early November — but Amazon and Best Buy proved us wrong.
More MacBook deals
Apple MacBook Air, 15-inch (M4, 16GB RAM, 256GB SSD)
$949
at Amazon
$1,199
Save $250
Â
Get Deal at Amazon
Opens in a new window
Credit: Apple
Apple MacBook Pro, 14-inch (M5, 16GB RAM, 512GB SSD)
$1,349
at Amazon and Best Buy
$1,599
Save $250
Â
Get Deal
Opens in a new window
Credit: Apple
Apple MacBook Air, 13-inch (M1, 8GB RAM, 256GB SSD)
$549
at Walmart
$649
Save $100
Â
Get Deal
Opens in a new window
Credit: Apple
Apple MacBook Pro, 14-inch (M4 Pro, 24GB RAM, 512GB SSD)
$1,749
at Amazon and Best Buy
$1,999
Save $250
Â
Get Deal
Opens in a new window
Credit: Apple
Apple MacBook Pro, 16-inch (M4 Pro, 24GB RAM, 512GB SSD)
$2,189
at Amazon and Best Buy
$2,499
Save $310
Â
Get Deal
Opens in a new window
Credit: Apple
Apple MacBook Pro, 14-inch (M4 Max, 36GB RAM, 1TB SSD)
$2,699
at Amazon and Best Buy
$3,199
Save $500
Â
Get Deal
Opens in a new window
Credit: Apple
Apple MacBook Pro, 16-inch (M4 Max, 36GB RAM, 1TB SSD
$3,059
at Amazon
$3,499
Save $440
Â
Get Deal
Mac deals
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Credit: Apple
Apple Mac mini (M4, 16GB RAM, 256GB SSD)
$479
at Amazon and Best Buy
$599
Save $120
Â
Get Deal
Opens in a new window
Credit: Apple
Apple Mac mini (M4 Pro, 24GB RAM, 512GB SSD)
$1,199.99
at Amazon
$1,399
Save $199.01
Â
Get Deal
Opens in a new window
Credit: Apple
Apple iMac (M4 with 8-core CPU and 8-core GPU, 16GB RAM, 256GB SSD)
$1,149
at Amazon and Best Buy
$1,299
Save $150
Â
Get Deal
Opens in a new window
Credit: Apple
Apple iMac (M4 with 10-core CPU and 10-core GPU, 16GB RAM, 256GB SSD)
$1,349
at Amazon and Best Buy
$1,499
Save $150
Â
Get Deal
Even more Apple deals
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Credit: Apple
$100 Apple gift card
Target Circle members get a free $15 Target gift card with $100 Apple gift card purchase
Get Deal
Opens in a new window
Credit: Apple
$100 Apple gift card
Get $15 Amazon credit with purchase of $100 Apple gift card
Get Deal
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Credit: Apple
$100 Apple gift card
Get $15 Best Buy gift card with purchase of $100 Apple gift card
Get Deal
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Credit: Apple
Unlocked Apple iPhone 16e (128GB)
$549.99
at Best Buy
$599.99
Save $50
Â
Get Deal
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Credit: Apple
Unlocked Apple iPhone 16 (128GB)
$679.99
at Best Buy
$729.99
Save $50
Â
Get Deal
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Credit: Beats
Beats Studio Pro
$149.99
at Amazon
$349.95
Save $199.96
Â
Get Deal
Opens in a new window
Credit: Beats
Beats Powerbeats Pro 2
$199.95
at Amazon
$249.99
Save $50.04
Â
Get Deal
