The top 6 beauty deals of Black Friday, sourced by someone who tests beauty tech
As a seasoned beauty tech product tester with four years of experience covering Black Friday deals, I’ve learned that not every markdown is a steal. My firsthand experience with high-end products, including Dyson’s lineup, has shown me that many dupes perform just as well, if not better, than their pricier counterparts. This expertise has equipped me to sift through the noise and identify the beauty deals that truly offer value during the shopping holiday. With Black Friday approaching, I’ve compiled a list of six standout beauty deals that are worth your attention, ensuring you make informed purchases that won’t break the bank.
First on the list is the **Dyson Supersonic Nural**, a luxury hair tool that, while often deemed overpriced, offers significant upgrades over the standard model. Priced at $379, the Nural boasts improved attachments and automatic temperature adjustments, making it a great choice for those willing to invest in a high-quality hair dryer. However, for budget-conscious shoppers, a refurbished model is available for just $199.99 at Walmart, making it a more accessible option. Next up is the **Dyson Airwrap i.d.**, which has addressed previous criticisms of its predecessor by introducing a tapered curling barrel for tighter, longer-lasting curls. Although it retails for $649, it’s currently on sale for $499.99, a tempting offer for those seeking a versatile styling tool. For those looking for a more budget-friendly alternative, the **Shark FlexStyle** emerges as a top contender. Priced at $199, it replicates much of the Airwrap’s performance without the hefty price tag, making it a favorite among beauty enthusiasts.
Another noteworthy mention is the **Laifen Swift hair dryer**, a powerful and lightweight Dyson dupe available for just $97.99. This dryer has proven to be a reliable option without the premium price, making it an excellent choice for everyday use. Additionally, the **Shark FacialPro Glow** is a standout skincare device that can rejuvenate your skin, currently on sale for $349, down from $399. For those who enjoy styling versatility, the **T3 Curling Straightener** offers a unique design that enhances volume and ease of use, now available at a record-low price of $139.99. With these curated selections, you can confidently navigate the Black Friday beauty deals, ensuring that you invest wisely in products that deliver on their promises without overspending.
One of the biggest advantages of being a beauty tech product tester is that I get to see firsthand if
the latest multi-styler
,
hair dryer
, or
microcurrent device
is worth the hype.
Combined with the experience of covering
Black Friday deals
for the past four years, I feel particularly well prepared to determine which beauty savings are actually worth picking up during the shopping holiday. Spoiler alert: not everything with a markdown is an exceptional deal. Plus, as someone with plenty of experience testing out the high-end products (aka basically Dyson’s entire lineup) against the many dupes they inspire and seeing the latter perform well in many cases, I especially advise against adding something to your cart simply because it has the higher price tag or more recognizable brand name.
SEE ALSO:
Everything to know about Black Friday 2025: Best early deals, sale dates, price matching, and more
With that in mind, I’ve gathered the top six beauty deals from Black Friday that I’ve spotted so far. Find my recs (and some buying advice) below:
Dyson Supersonic Nural
I’ll be the first person to say that while the Supersonic is my favorite hair tool from Dyson, it’s also probably overpriced for most people, especially with all the great dupes out there (more on that below). That said, it is a nice luxury upgrade. If you’re determined to pick one up this Black Friday, skip the
$379 standard Supersonic
and spend the extra $20 to get the Supersonic Nural on sale for $379. It has better variation in the attachments, automatic temperature adjustment with some attachments, and a much better (and more unique) diffuser. If you’re interested in the Nural but that sounds too expensive, you can also grab a
refurbished one at Walmart for $199.99
.
Opens in a new window
Credit: Dyson
Dyson Supersonic Nural
$399
at Amazon
$549
Save $150
Get Deal
Dyson Airwrap i.d.
To be honest, I was slightly underwhelmed by
the Airwrap when I first tested it out
— the tech was cool, but not as easy to use as social media would have you believe. Plus, the curling barrels gave my hair more of a blown-out than truly curled look, and it fell by the end of the day. With the
Dyson Airwrap i.d.
, the brand has addressed these issues. One of the curling barrels has a tapered design, which helped me achieve tighter, prettier, and longer-lasting curls. The other piece of the puzzle was the automatic temperature changing you can activate directly through the tool or via the Dyson app, which adjusts the heat as the hair wraps, holds around the barrel, and gets hit with the cool shot for a set amount of time. Though I anticipated it might feel gimmicky, it made styling feel way less effortful on my part.
The OG Airwrap used to go for $599 at full price, and the Airwrap i.d. is $649. However, this deal takes it down to $499.99, the same sale price found on the
original Airwrap
during shopping holidays (including this time around). This is still a hefty price, so if curling your hair is still a priority, I recommend checking out the
T3 Aire 360
— the ceramic barrels help create and lock in curls.
Opens in a new window
Credit: Dyson
Dyson Airwrap i.d.
$499.99
at Amazon
$649.99
Save $150
Get Deal
Shark FlexStyle
The
Shark FlexStyle
is the
original Airwrap dupe
, and still
stands out as one of the best
. The performance is similar enough to the Airwrap that it’s what I tell my friends and family to buy when they ask whether or not they should buy a Dyson Airwrap. Multiple Mashable shopping reporters and editors have purchased the tool for themselves, and all of them sing its praises. The main difference between the Shark and the more expensive tool is that you won’t get the fancy heat-adjusting cycle of the Airwrap i.d., and you have to switch out the curling barrel to change the direction of the curl. (Though as a tip, you can just flip the styler upside down to easily change the direction of the curl without changing the barrel.) For $199, it’s by far the best value multi-styler. And if you want a more curated version, Shark is also offering the
build-your-own model
, which allows you to pick four attachments for $179.
Opens in a new window
Credit: Shark
Shark FlexStyle
$199
at Amazon
$349.99
Save $150.99
Get Deal
Laifen Swift hair dryer
Remember what I said about
Dyson Supersonic dupes
being worth a look? Enter: the
Laifen Swift SE
, one of the best Dyson dupes I’ve tried. It’s lightweight, powerful, relatively quiet (as far as hair dryers go), and hasn’t crapped out on me after years of use. And at the sale price of $97.99, it’s a fraction of the cost of the Supersonic. It comes with basic attachments that do the job well. You can also pick up an even cheaper model of the dryer, the
Swift SE Lite
, for $71.99. It’s slightly less powerful, with a shiny plastic casing (as compared to the matte one found on the regular Swift, but if you blow-dry your hair less often or simply want a more bargain option, it’s also a great choice.)
Opens in a new window
Credit: Laifen
Laifen Swift
$97.99
at Amazon
$139.99
Save $42.00
Get Deal
Shark FacialPro Glow
Sadly, the
Shark CryoGlow and FlexFusion bundle deal
that cropped up ahead of Black Friday didn’t manage to stay in stock, but you can still grab the
Shark FacialPro Glow
for $50 off. In her
first impressions review of the device
, Senior Shopping Reporter Leah Stodart wrote, “the Shark FacialPro Glow literally felt like it was pumping life back into my skin. It felt so soft and plump after just a single extraction session at night and a single de-puffing session the next morning, and even that feels like a testament to its effectiveness.”
Shark FacialPro Glow
$349
at Amazon
$399.99
Save $50.99
See It at Amazon
T3 Curling Straightener
I had the chance to test out T3’s Curling Straightener when it launched earlier this year, and was pleasantly surprised by how much I enjoyed using it. As someone who primarily curls their hair with a regular straightening iron, I was skeptical that the rounded edges and cool tip would do much in the way of ease and styling results, but on both fronts T3’s hot tool performed better than a standard straightener, adding more volume and versatility in how I could style my hair. As a newer product, it hasn’t gone on sale often, and at $139.99, it’s hit a new record-low price.
Opens in a new window
Credit: T3
T3 Curling Straightener
$139.99
at Amazon
$199.99
Save $60
Get Deal
