David Lerner, a Mr. Fix-it of Apple Computers, Dies at 72
In a nostalgic nod to a bygone era of New York City’s tech landscape, David Lerner, a well-known figure in the city’s service industry, is remembered for his role at Tekserve, a beloved Apple service outlet that became a cultural landmark in the early 2000s. Located in Manhattan, Tekserve not only provided technical support and repairs but also served as a community hub for tech enthusiasts and creatives alike. The shop’s unique charm and quirky staff, including Lerner himself, made it a go-to destination for those seeking expert advice on Apple products. Its significance was further cemented when it was featured in the iconic television series “Sex and the City,” showcasing its place in the fabric of New York life.
Beyond its television fame, Tekserve inspired Tamara Shopsin’s 2021 novel “LaserWriter II,” which reflects on the intersection of technology and everyday life in New York City. The narrative captures the essence of a time when personal computing was rapidly evolving, and small businesses like Tekserve played a crucial role in helping consumers navigate this new digital landscape. Lerner’s presence at the store, often seen in his signature suspenders, became a symbol of the personalized service and expertise that defined the Tekserve experience. As technology continues to advance and the landscape of service outlets changes, the legacy of Tekserve and figures like David Lerner serve as a reminder of the human connections that underpin our interactions with technology.
The story of Tekserve is not just about a business; it is a reflection of a cultural moment that resonates with many who experienced the tech boom of the early 2000s. As we look back at the impact of such establishments, it becomes clear that they were more than just places to fix a computer—they were integral to building community and fostering creativity in a rapidly changing world. Today, as we navigate the complexities of modern technology, the memories of places like Tekserve and the personalities that defined them remind us of the importance of personal connections in an increasingly digital age.
https://www.youtube.com/watch?v=SOlqzLPMuRk
David Lerner, in suspenders, with Dick Demenus at Tekserve in 2002. The service outlet was featured on “Sex and the City” and was the setting of Tamara Shopsin’s 2021 novel “LaserWriter II.”
