Buccellati’s Chief Executive on the House’s Future
Nicolas Luchsinger, a seasoned executive with a passion for luxury goods, has stepped into the role of CEO at Buccellati, a prestigious Italian jewelry brand renowned for its exquisite craftsmanship and rich heritage. Luchsinger, who took on this significant role in the spring of 2023, describes Buccellati as “a quintessential Italian jeweler,” emphasizing the brand’s deep-rooted traditions and its commitment to artistry. Founded in 1919 in Milan, Buccellati is celebrated for its unique designs that blend classic Italian aesthetics with innovative techniques, making it a standout in the competitive luxury jewelry market.
Under Luchsinger’s leadership, Buccellati aims to strengthen its global presence while staying true to its artisanal roots. He brings a wealth of experience from his previous roles in luxury management, where he successfully navigated brand revitalization and market expansion. For instance, Luchsinger has previously worked with high-profile brands such as Chloé and Van Cleef & Arpels, where he honed his skills in brand positioning and customer engagement. His vision for Buccellati includes not only enhancing the brand’s visibility but also fostering a deeper connection with its clientele through personalized experiences and innovative marketing strategies. With a focus on sustainability and ethical sourcing, Luchsinger is poised to lead Buccellati into a new era, ensuring that the brand remains synonymous with luxury while adapting to the evolving demands of modern consumers.
As Luchsinger embarks on this journey, he is keenly aware of the challenges facing the luxury market, including the shift towards digitalization and the growing importance of sustainability. He is committed to integrating these elements into Buccellati’s operations, ensuring that the brand not only honors its legacy but also embraces the future. By leveraging digital platforms and enhancing the online shopping experience, Buccellati aims to attract a younger audience while retaining its loyal customer base. With Luchsinger at the helm, the future looks promising for Buccellati as it seeks to maintain its status as a leader in the world of luxury jewelry, all while celebrating the timeless elegance and craftsmanship that has defined the brand for over a century.
Nicolas Luchsinger took the reins at Buccellati — which he calls “a quintessential Italian jeweler” — last spring.
