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US Tech & AI

X’s new location feature sparks controversy, but is the data reliable?

By Eric November 27, 2025

In a recent development, the social media platform X (formerly known as Twitter) has introduced a new location feature that has raised eyebrows among users and critics alike. This feature suggests that many influencer accounts may be operating from locations that are thousands of miles away from the countries they frequently comment on or engage with. For instance, an influencer who appears to be providing insights on political or social issues in a specific country might actually be based in a completely different region, potentially leading to questions about the authenticity and relevance of their perspectives. This revelation has sparked discussions about the transparency of social media influencers and the implications of their geographical distance from the topics they discuss.

Despite the significance of this feature, X has been notably vague about the data it uses and the mechanics behind how location is determined. Critics argue that without a clear understanding of how location data is gathered and displayed, users may be misled about the credibility of the influencers they follow. This uncertainty could have far-reaching consequences, particularly in an era where social media plays a crucial role in shaping public opinion and discourse. The lack of transparency raises important questions about accountability and the potential for misinformation, particularly in politically charged environments where the influence of social media personalities can sway public sentiment.

As influencers continue to wield significant power in the digital landscape, it becomes increasingly essential for platforms like X to clarify how they curate and present user data. This situation serves as a reminder of the complexities surrounding social media engagement and the importance of critical consumption of content. Users are encouraged to consider the geographical context of the influencers they follow, especially when it comes to sensitive topics. As the conversation about influencer authenticity and the role of social media in shaping narratives continues to evolve, it will be interesting to see how X addresses these concerns and whether it will implement more robust measures to ensure transparency and trustworthiness in the information shared on its platform.

https://www.youtube.com/watch?v=XkWcSsIJIyQ

The new location feature suggested that some influencer accounts are based thousands of miles away from the countries they weigh in on. But X has explained very little about the data and how it works.
(Image credit: Nicolas Tucat)

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