Dua Lipa Hypes the Women of Team USA Ahead of 2026 Olympic Winter Games in Milan: Watch New Promo
In an exciting promotional push for the upcoming 2026 Milan Cortina Olympic Winter Games, British pop sensation Dua Lipa has taken center stage in a vibrant new campaign for NBCUniversal. The ad, which premiered during the Macy’s Thanksgiving Day Parade, features Lipa navigating the beautiful, snow-covered streets of Milan, showcasing her fluency in both Italian and English. The pop star brings her signature style and energy to the winter wonderland, all while rallying support for the incredible women athletes representing Team USA, including Olympic skiing legends Lindsay Vonn and Mikaela Shiffrin, snowboarder Chloe Kim, and rising figure skating star Alysa Liu.
Set against the backdrop of Milan’s iconic Galleria Vittorio Emanuele II, the campaign is underscored by Lipa’s catchy track “Training Season,” which has made waves on the Billboard Hot 100. Dressed in a chic black fur coat, Lipa effortlessly captures the essence of Milan—cool and confident—while engaging with the local culture and even petting adorable Huskies. Joseph Lee, NBCUniversal’s Senior Vice President of Creative Marketing in Sports and Entertainment, praised Lipa as a perfect embodiment of Milan’s spirit, emphasizing how the campaign highlights both the city’s magic and the formidable prowess of the female athletes who will make their mark at the Winter Olympics.
As the XXV Olympic Winter Games approach, with the Opening Ceremony set for February 6, viewers can anticipate an inspiring showcase of athleticism and determination. Lipa, who is currently on her Radical Optimism Tour, will soon be performing in Colombia and Mexico, further solidifying her status as a global music and fashion icon. With this campaign, Dua Lipa not only promotes the Olympics but also champions the incredible women athletes who will take center stage in Milan, making it a powerful call to action for fans and supporters alike.
Training season’s not over just yet
. Dua Lipa
stars in the latest campaign for NBCUniversal as she hypes the women of Team USA ahead of the
2026 Milan Cortina Olympic Winter Games.
The British pop star struts through a winter wonderland in the snowy streets of Milan and shows off her polyglot skills, jumping from speaking Italian to English with ease.
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Premiering during the Macy’s Thanksgiving Day Parade on Thursday morning (Nov. 27), Dua elegantly slides through Milan’s Galleria Vittorio Emanuele II center while shouting out Olympic skier Lindsay Vonn and Mikaela Shiffrin, snowboarder Chloe Kim and emerging figure skater Alysa Liu, all to the punchy disco-pop sound of Lipa’s
Billboard Hot 100
top 40 “Training Season” hit.
Rocking a chic black fur, Lipa braves the cold, holding a dog and petting another Husky while uttering “see you there” in Italian to bring the frigid Olympic spot to a close.
“As a global music and fashion icon, Dua Lipa perfectly embodies Milan’s spirit — cool, confident, and world-class,” said NBCUniversal SVP of creative marketing in sports and entertainment, Joseph Lee. “This piece captures both Milan’s magic and the power of many of the women athletes who will define the 2026 Winter Olympics.”
The Opening Ceremony for the XXV Olympic Winter Games is set for Feb. 6, which can be viewed in primetime on NBC and Peacock.
As for Dua, the “Levitating” singer’s
Radical Optimism Tour
is heading to Colombia for a Bogota show on Nov. 28. Lipa will then head to Mexico for three shows in Mexico City to finish the global trek.
Watch Dua bring the cool to Milan for NBC below.
