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Are Amazons Cyber Monday prices better than Black Friday? Our shopping experts say the answer is clear.

By Eric November 27, 2025

As we approach the holiday shopping season of 2025, the landscape of Black Friday has transformed into a lengthy event rather than a single-day frenzy. Traditionally, consumers would prepare to brave the crowds at stores like Target on the day after Thanksgiving or wait for Cyber Monday to snag online deals. However, the onset of Black Friday sales has now stretched to begin as early as Halloween, prompting a reevaluation of the significance of Cyber Monday. This shift raises an important question for shoppers: Are Cyber Monday deals still worth waiting for, especially when it comes to major online retailers like Amazon?

According to insights gathered from years of covering the holiday shopping scene, Black Friday generally offers better and more abundant deals on Amazon than Cyber Monday. While the retail giant does reserve a few promotions for Cyber Monday, these deals are often underwhelming and do not feature the most sought-after products from popular brands like Apple, Samsung, and Nintendo. For instance, leading up to Black Friday, consumers have already seen significant discounts on items such as Apple AirPods and the DJI Mini 4K drone, indicating that if any additional price cuts occur, they are likely to happen on Black Friday itself. Mashable Shopping Reporter Sam Mangino aptly describes Cyber Monday as more of a “last chance” to shop rather than an opportunity for the best deals, suggesting that savvy shoppers should prioritize Black Friday.

As the holiday shopping weekend approaches, it’s crucial for consumers to act quickly on the best deals available. Popular items, particularly from brands known for their high demand, may sell out or increase in price after Black Friday. For example, products like Kindles are unlikely to see discounts on Cyber Monday, and prices may revert to their regular rates shortly after Black Friday. To navigate this bustling shopping period successfully, shoppers are encouraged to consult resources like Mashable’s Black Friday coverage and price tracking tools such as camelcamelcamel to ensure they are making informed purchases. With discounts of up to 70% on a plethora of items, Black Friday remains the prime time for consumers to score incredible deals, making it essential to seize the moment rather than delay for Cyber Monday.

In 2025,
Black Friday
is a marathon, not a sprint. Or, so we keep telling ourselves.
Not too long ago, if you wanted to score
Black Friday deals
, you either had to head to the local Target at the crack of dawn or line up just after dinner leftovers had been packed away. Online shoppers bided their time until the Monday after the holiday, a day eventually dubbed Cyber Monday.

SEE ALSO:

Black Friday vs. Cyber Monday: Which day is better for shopping?

These days, Black Friday sales start as early as Halloween, lasting for weeks before the actual day happens, which raises a very real question: Is Cyber Monday still a thing? And for an online-only retailer like Amazon, where most folks do their online shopping, is it better to shop on Black Friday, or wait until Cyber Monday to score the best deals possible?
Here’s what our shopping spidey-sense, based on many collective years of covering these sales, leads us to believe.
Will Amazon have better deals on Black Friday or Cyber Monday?
In our experience, Black Friday deals at Amazon tend to be better and more plentiful than Cyber Monday savings, 
or
 they tend to be on par. In the years we’ve worked this sale, very rarely have we seen additional price cuts or brand new deals cropping up for Cyber Monday. While Amazon does try to hold back a couple of deals for Cyber Monday, they’re often quite lackluster, and rarely include the most popular products from brands like Apple, Samsung, Sony, Ninja, and Nintendo.
Now that the holiday shopping season begins so early, Black Friday has started to feel like the grand finale, with Cyber Monday being a sort of encore. This year, we’ve seen tons of products hit record-low prices in the days leading up to Black Friday, like
$69 Apple AirPods 4
and the
DJI Mini 4K drone for $60 off
. If there is to be an additional price drop, it’ll likely happen on Black Friday, and then either hold steady until Cyber Monday, or go back up in price. (If it doesn’t sell out in that time, which often happens.)
Mashable Shopping Reporter
Sam Mangino put it perfectly when she wrote
, “Think of Cyber Monday as your last chance to shop deals, not your best chance.”

SEE ALSO:

150+ Amazon Black Friday deals: Score the best live deals on AirPods, Kindles, Legos, and TVs

Amazon’s Cyber Monday
sale also starts on Saturday, Nov. 29, and runs through Monday, Dec. 1, essentially making Amazon’s sale one long Black Friday/Cyber Monday weekend. With that, we anticipate deals gradually phasing out come Monday and Tuesday.
When to buy a deal on Black Friday
With the above in mind, we recommend grabbing a good deal on Black Friday. Popular items, like
great Apple deals
or
Kindles
, are especially likely to sell out or go back up in price. Mangino, who covers the e-reader beat year-round, said, “I suspect hot ticket items like Kindles won’t get a Cyber Monday discount and go up to their standard prices.”
If this a little stressful to hear, we get it. As reporters monitoring these sales day in and day out, we know that there’s a
lot
of shopping fatigue and messaging about the urgency to buy deals as fast as possible this time of year (more than anyone should reasonably be subjected to, TBH!). While we’re not necessarily recommending
rushing to buy every amazing deal you spot
, Black Friday does remain the best time of year to find really, really good deals. And that’s taking into account those can’t-miss “sale prices” that can be found year-round.

SEE ALSO:

Mashable will send the best Black Friday deals directly to your phone — how it works

If you’re feeling unsure about a deal you’ve added to your cart, we recommend 1) Checking out
Mashable’s Black Friday coverage
, and 2) consulting a price tracker like
camelcamelcamel
, which can give you a full view of an item’s price history, as well as any record-low prices it’s hit before.
Looking for the latest Amazon deals?
See the biggest discounts at Amazon’s epic Black Friday sale
and save up to 70% on popular gifts, gadgets, and more goodies.

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