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US Tech & AI

X’s new location feature sparks controversy, but is the data reliable?

By Eric November 26, 2025

In a recent development, X (formerly known as Twitter) has introduced a new location feature that has sparked significant discussion regarding the authenticity of influencer accounts on the platform. This feature suggests that many influencers who comment on current events or social issues may not be located in the countries they are discussing, with some accounts appearing to be based thousands of miles away. This revelation raises questions about the credibility and relevance of the perspectives shared by these influencers, particularly when they engage in conversations about local issues that may not reflect the views of the actual population.

For instance, influencers based in the U.S. might weigh in on political matters in countries like Brazil or India, leading to a disconnect between their commentary and the lived experiences of those directly affected by the issues at hand. This dissonance can result in misinformation or a skewed understanding of complex local dynamics, as influencers may lack the nuanced insight that comes from being part of the community they discuss. Despite the potential impact of this feature on the way users perceive influencer content, X has remained relatively silent on the specifics of how the location data is generated and utilized, leaving many users and analysts seeking clarity.

The lack of transparency regarding the location feature is concerning, as it could contribute to a growing trend of misinformation on social media platforms. Influencers wield significant power in shaping public opinion, and understanding their geographical context is crucial for users who rely on their insights. As the digital landscape continues to evolve, it becomes increasingly important for platforms like X to provide clear guidelines and data about how location information is sourced and displayed, ensuring that users can make informed decisions about the content they consume. This situation serves as a reminder of the complexities of social media influence and the necessity for critical engagement with the information shared online.

https://www.youtube.com/watch?v=XkWcSsIJIyQ

The new location feature suggested that some influencer accounts are based thousands of miles away from the countries they weigh in on. But X has explained very little about the data and how it works.
(Image credit: Nicolas Tucat)

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