Treating love for work like a virtue can backfire on employees and teams
In the contemporary workplace, the idea that one should “find a job you love, and you’ll never work a day in your life” has gained significant traction, particularly among new graduates. While research supports the notion of intrinsic motivation—where individuals find genuine enjoyment and curiosity in their work—recent studies indicate that this belief can morph into a moral imperative. According to management professor Mijeong Kwon and her co-authors, the moralization of intrinsic motivation leads many to judge themselves and others based on their love for work. This shift transforms what was once a personal preference into a societal expectation, where not loving your job is seen as a moral failing. Their research, which surveyed over 1,200 employees, revealed that those who view work as a virtue often believe that everyone should share this intrinsic motivation, deeming alternative motivations—like financial security or social status—as morally inferior.
The implications of this moralization are profound, both for individuals and organizations. On a personal level, the pressure to love one’s work can lead to feelings of guilt and self-blame when faced with the normal ebbs and flows of job satisfaction. This unrealistic standard might cause individuals to overlook essential job qualities like stability and security, or to leave positions prematurely when their initial passion wanes. For companies, the effects can be equally detrimental. Employees who moralize intrinsic motivation may become selectively generous, favoring colleagues who express passion while alienating those who work for more pragmatic reasons. This dynamic can create tension within teams, where leaders who emphasize passion risk marginalizing employees with diverse motivations. Kwon’s research suggests that while intrinsic motivation is universal, its moralization is culturally specific, with some societies valuing work more as a means of service or duty rather than personal fulfillment.
Ultimately, Kwon advocates for a balanced approach to motivation in the workplace. Leaders should inspire enthusiasm without imposing it as a moral norm, recognizing that many employees prioritize stability, recognition, or family needs alongside job satisfaction. By fostering an environment that values diverse motivations, organizations can mitigate the risks associated with the moralization of work and create a more inclusive and supportive workplace culture. As Kwon notes, while loving one’s work is commendable, it is equally important to acknowledge that a range of motivations can drive individuals to succeed in their careers.
Loving your work is one thing; insisting that colleagues love it is another.
Natalie McComas/Moment via Getty Images
It’s popular advice for new graduates: “Find a job you love, and you’ll never work a day in your life.” Love for one’s work, Americans are often told, is the surest route to success.
As a management professor, I can attest that there is solid research supporting this advice. In psychology, this idea is described as “intrinsic motivation” – working because you find the work itself satisfying. People who are
intrinsically motivated
tend to experience
genuine enjoyment and curiosity in what they do
, relishing opportunities to learn or master challenges for their own sake. Research has long shown that
intrinsic motivation enhances performance
, persistence and creativity at work.
Yet my and my co-authors’
recent research
suggests that this seemingly innocent idea of loving your work can take on a moral edge. Increasingly, people seem to judge both themselves
and others
according to whether they are
intrinsically motivated
. What used to be a personal preference has, for many, become a moral imperative: You should love your work, and it is somehow wrong if you don’t.
Moralizing motivation
When a neutral preference
becomes charged with moral meaning
, social scientists call it “moralization.” For example, someone might initially choose vegetarianism for their own health reasons but come to view it as the right thing to do – and judge others accordingly.
The
moralization of intrinsic motivation
follows a similar logic. People work for many reasons: passion, duty, family, security or social status. But once intrinsic motivation becomes moralized, loving what you do is seen as not only enjoyable but virtuous. Working for money, prestige or family obligation starts to look less admirable, even suspect.
In a 2023 study, fellow business researchers
Julia Lee Cunningham
,
Jon M. Jachimowicz
and I
surveyed over 1,200 employees
, asking whether they thought working for personal enjoyment was virtuous.
People who did, we found, tended to believe everyone else should be intrinsically motivated, too. They were also more likely to see other motives, such as working for pay or recognition, as morally inferior. They tended to agree, for example, that “you are morally obligated to love the work itself more than you love the rewards and perks.”
These employees had internalized the idea that you work either for love or money – even though most people, in reality, do both.
Costs for you
At first glance, treating love for work as a virtue seems to offer nothing but benefits. If a job’s mission or day-to-day tasks are personally meaningful, you may persist through challenges, because quitting could feel like betraying an ideal.
But this virtue
can also backfire
. When intrinsic motivation becomes a moral duty rather than a joy, you may feel guilty for not constantly loving your work. Emotions that are normal in any job, such as boredom, fatigue or disengagement, can prompt feelings of moral failure and self-blame. Over time, this pressure can
contribute to burnout
if you stay in unsustainable roles out of guilt.
By idealizing your “dream job” when you’re applying,
you may overlook security
, stability and other important life needs – risking financial strain and underusing your talents. This unrealistic standard could also lead you to leave a job too soon when reality disappoints or initial passion fades.
Costs for a company
Moralizing intrinsic motivation doesn’t stop at the self; it also reshapes how we judge others. People who moralize intrinsic motivation often expect it from everyone else.
In
a study of nearly 800 employees
across 185 teams, we found that employees who moralized intrinsic motivation were more generous toward teammates they perceived as loving their work. However, they were less willing to help out colleagues they considered less passionate. In other words, moralizing intrinsic motivation can make employees “discerning saints” – good to some, but selectively so.
Seeing intrinsic motivation as a virtue affects how people view colleagues, too.
Moyo Studio/E+ via Getty Images
This dynamic can create problems for work teams. Leaders who strongly moralize intrinsic motivation may adopt leadership styles aimed at igniting passion in their teams –
emphasizing workers’ autonomy
, for example.
While inspiring on the surface, this approach can alienate employees who work for more pragmatic reasons. Over time, I would argue,
this can breed tension and conflict
, as some team members are celebrated as “true believers” and others are quietly marginalized. Expressing love for one’s work becomes a kind of commodity – one more way to get ahead.
Embracing many motives
People all around the world experience intrinsic motivation. But if that feeling is universal, its moralization is not.
My current research with
management researcher Laura Sonday
suggests that moralizing intrinsic motivation is more pronounced in some cultures than in others. Where work is viewed as a means of service, duty or balance, rather than a source of personal fulfillment, loving one’s job may be appreciated but not
treated as a moral expectation
.
I would urge office leaders to recognize the double-edged nature of moralizing intrinsic motivation. Expressing genuine love for work can inspire others, but enforcing it as a moral norm can silence or shame those with different values or priorities. Leaders should be careful not to equate enthusiasm with virtue, or assume that passion always signals integrity or competence.
For employees, it may be worth reflecting on how we talk about our own motivation. Loving one’s work is wonderful, but it’s also perfectly human to value stability, recognition or family needs. In a culture where “do what you love” has become a moral commandment, remembering that it’s not the be-all, end-all reason to work may be the most moral stance of all.
Mijeong Kwon does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.
