The top 5 beauty deals of Black Friday, sourced by someone who tests beauty tech
As a seasoned beauty tech product tester with extensive experience covering Black Friday deals, I have the unique opportunity to evaluate the latest beauty gadgets and determine which ones truly deliver value during the shopping frenzy. Over the past four years, I’ve learned that not every markdown signifies a great deal, and often, the most expensive items are not necessarily the best performers. This insight is particularly relevant as we approach Black Friday, a time when consumers are eager to snag the latest beauty innovations at discounted prices.
In light of this, I’ve compiled a list of the top five beauty deals worth considering this Black Friday. First on the list is the **Dyson Supersonic Nural**, which, while a luxury hair tool, is often regarded as overpriced. However, its features, such as improved attachment variety and automatic temperature adjustment, make it a worthy investment if you’re committed to purchasing a Dyson this holiday season. If the standard price of $379 feels steep, a refurbished version is available for $209 at Walmart, providing a more budget-friendly option.
Another standout is the **Dyson Airwrap i.d.**, which has addressed previous usability concerns with its upgraded design. Priced at $499.99 during the sale, this tool offers features like tapered curling barrels and automatic temperature control, making styling easier and more efficient. For those seeking a more affordable alternative, the **Shark FlexStyle** emerges as a top contender, praised for its performance and versatility, retailing at just $199. Additionally, the **Laifen Swift hair dryer** is an excellent Dyson dupe, priced at $97.99, and known for its lightweight design and power. Lastly, the **Shark CryoGlow and FlexFusion bundle** combines skincare and hair care technology, offering significant savings at $499.99, down from $699.98. This bundle features a red light therapy mask and a versatile styling tool, making it an appealing option for beauty enthusiasts looking to elevate their routines.
With these curated recommendations, shoppers can navigate the Black Friday beauty deals with confidence, ensuring they invest in products that deliver real value without falling for the allure of brand names or inflated price tags.
One of the biggest advantages of being a beauty tech product tester is that I get to see firsthand if
the latest multi-styler
,
hair dryer
, or
microcurrent device
is worth the hype.
Combined with the experience of covering
Black Friday deals
for the past four years, I feel particularly well prepared to determine which beauty savings are actually worth picking up during the shopping holiday. Spoiler alert: not everything with a markdown is an exceptional deal. Plus, as someone with plenty of experience testing out the high-end products (aka basically Dyson’s entire lineup) against the many dupes they inspire and seeing the latter perform well in many cases, I especially advise against adding something to your cart simply because it has the higher price tag or more recognizable brand name.
SEE ALSO:
Everything to know about Black Friday 2025: Best early deals, sale dates, price matching, and more
With that in mind, I’ve gathered the top five beauty deals from Black Friday that I’ve spotted so far. Find my recs (and some buying advice) below:
Dyson Supersonic Nural
I’ll be the first person to say that while the Supersonic is my favorite hair tool from Dyson, it’s also probably overpriced for most people, especially with all the great dupes out there (more on that below). That said, it is a nice luxury upgrade. If you’re determined to pick one up this Black Friday, skip the
$379 standard Supersonic
and spend the extra $20 to get the Supersonic Nural on sale for $379. It has better variation in the attachments, automatic temperature adjustment with some attachments, and a much better (and more unique) diffuser. If you’re interested in the Nural but that sounds too expensive, you can also grab a
refurbished one at Walmart for $209
.
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Credit: Dyson
Dyson Supersonic Nural
$399
at Amazon
$549
Save $150
Â
Get Deal
Dyson Airwrap i.d.
To be honest, I was slightly underwhelmed by
the Airwrap when I first tested it out
— the tech was cool, but not as easy to use as social media would have you believe. Plus, the curling barrels gave my hair more of a blown-out than truly curled look, and it fell by the end of the day. With the
Dyson Airwrap i.d.
, the brand has addressed these issues. One of the curling barrels has a tapered design, which helped me achieve tighter, prettier, and longer-lasting curls. The other piece of the puzzle was the automatic temperature changing you can activate directly through the tool or via the Dyson app, which adjusts the heat as the hair wraps, holds around the barrel, and gets hit with the cool shot for a set amount of time. Though I anticipated it might feel gimmicky, it made styling feel way less effortful on my part.
The OG Airwrap used to go for $599 at full price, and the Airwrap i.d. is $649. However, this deal takes it down to $499.99, the same sale price found on the
original Airwrap
during shopping holidays (including this time around). This is still a hefty price, so if curling your hair is still a priority, I recommend checking out the
T3 Aire 360
— the ceramic barrels help create and lock in curls.
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Credit: Dyson
Dyson Airwrap i.d.
$499.99
at Amazon
$649.99
Save $150
Â
Get Deal
Shark FlexStyle
The
Shark FlexStyle
is the
original Airwrap dupe
, and still
stands out as one of the best
. The performance is similar enough to the Airwrap that it’s what I tell my friends and family to buy when they ask whether or not they should buy a Dyson Airwrap. Multiple Mashable shopping reporters and editors have purchased the tool for themselves, and all of them sing its praises. The main difference between the Shark and the more expensive tool is that you won’t get the fancy heat-adjusting cycle of the Airwrap i.d., and you have to switch out the curling barrel to change the direction of the curl. (Though as a tip, you can just flip the styler upside down to easily change the direction of the curl without changing the barrel.) For $199, it’s by far the best value multi-styler. And if you want a more curated version, Shark is also offering the
build-your-own model
, which allows you to pick four attachments for $179.
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Credit: Shark
Shark FlexStyle
$199
at Amazon
$349.99
Save $150.99
Â
Get Deal
Laifen Swift hair dryer
Remember what I said about
Dyson Supersonic dupes
being worth a look? Enter: the
Laifen Swift SE
, one of the best Dyson dupes I’ve tried. It’s lightweight, powerful, relatively quiet (as far as hair dryers go), and hasn’t crapped out on me after years of use. And at the sale price of $97.99, it’s a fraction of the cost of the Supersonic. It comes with basic attachments that do the job well. You can also pick up an even cheaper model of the dryer, the
Swift SE Lite
, for $59.99. It’s slightly less powerful, with a shiny plastic casing (as compared to the matte one found on the regular Swift, but if you blow-dry your hair less often or simply want a more bargain option, it’s also a great choice.
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Credit: Laifen
Laifen Swift
$97.99
at Amazon
$139.99
Save $42.00
Â
Get Deal
Shark CryoGlow and FlexFusion bundle
This bundle of the
Shark CryoGlow and FlexFusion
is for the skincare and hair devotees. After three months of
testing out the Shark CryoGlow mask
, Senior Shopping Reporter Leah Stodart determined that “Shark’s face mask visibly proved its worth in my skincare routine, and I’d recommend it to just about anyone.” The mask features red, blue, and infrared light, allowing it to target acne, dark circles, fine lines, and uneven texture. Even at its full price of $349.99, it’s one of the more reasonably priced red light masks on the market. The
FlexFusion
is designed to be just as much of a workhorse, designed to be used with both wet and dry hair, for straightening, volumizing, and curling. On its own, the configuration of the FlexFusion in this bundle amounts to $349.99, meaning you save about $200 with this bundle.
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Credit: Shark
Shark CryoGlow and FlexFusion bundle
$499.99
at Amazon
$699.98
Save $199.99
Â
Get Deal
