The plague of frog costumes demonstrates the subversive power of play in protests
On October 18, 2025, a wave of colorful activism swept through Portland, Oregon, as demonstrators donned inflatable frog costumes during the “No Kings” protest against immigration enforcement. This playful yet poignant form of protest gained notoriety following a shocking incident where an ICE agent deployed pepper spray into the air vent of a protester’s inflatable costume. The incident quickly went viral, drawing attention to the absurdity of the situation and transforming frogs into an emblem of peaceful resistance against the Trump administration’s policies. As the center of protests shifted to Charlotte, North Carolina, these whimsical costumes continued to make their mark, highlighting how humor and creativity can serve as powerful tools for social movements.
The use of inflatable costumes, particularly frog suits, has proven to be a strategic choice for activists. As sociologist Anya M. Galli Robertson points out, these costumes not only soften the image of protests but also help to mitigate the perception of violence often associated with such gatherings. With their playful nature, they create an inviting atmosphere that encourages participation from individuals who might otherwise shy away from more confrontational forms of protest. Activists like Seth Todd have embraced this approach, asserting that “nothing about this screams extremist and violent.” The costumes serve multiple purposes: they are visually striking, easy to wear, and even provide a degree of protection against police tactics. The rise of “protest costumes” as a category on Amazon underscores their growing popularity, with many first-time protesters joining in the fun.
The trend of using inflatable costumes in protests ties into a long history of absurdist and carnivalesque tactics in political dissent. From the “Trump baby” blimp that hovered over London during Trump’s state visit to the towering puppets used by the Bread and Puppet Theater during the Vietnam War, playful performances have always been a response to state violence and repression. The Portland Frog Brigade and groups like Operation Inflation have taken this tradition forward, using humor and creativity to convey serious messages about immigration policies and human rights. As activists continue to don frog suits and other whimsical costumes, they not only challenge the status quo but also invite a broader audience to engage in the fight for justice, proving that sometimes, laughter can be the most effective form of protest.
Demonstrators in frog costumes during the “No Kings” protest on Oct. 18, 2025, in Portland, Ore.
Mathieu Lewis-Rolland/Getty Images
When the center of protests against immigration enforcement switched recently to Charlotte, North Carolina, so did the frogs.
Back in October 2025, an agent with Immigration and Customs Enforcement, the agency popularly known as ICE, deployed pepper spray into the air vent of a peaceful protester’s inflatable frog costume.
Video of the incident
in Portland, Oregon, quickly went viral. Frogs and other inflatable costumes
became a fixture of protests
against Trump administration actions everywhere.
As a
sociologist
who studies social movements and political discourse, I knew when I saw the video that we’d soon see frogs everywhere at protests.
And indeed, the costumes have visually distinguished recent events from earlier anti-Trump demonstrations, softening their public image at a time when Republican officials were calling protesters “violent” and “
Antifa people
.”
It’s hard to be violent in a frog suit.
Humor is subversive. When used strategically, it can help undermine the legitimacy of even the most powerful opponents.
A ‘Trump baby’ inflatable was used in a protest on June 4, 2019, in London against the state visit of President Donald Trump.
Mike Kemp/In Pictures via Getty Images
Playful and potentially protective
Portland activist
Seth Todd
began protesting in an inflatable frog costume as a way of “looking ridiculous” when federal law enforcement ramped up repressive tactics against his fellow protesters at ICE facilities in October 2025.
“Nothing about this screams extremist and violent,” he told The Oregonian newspaper.
Such costumes are interactive, playful, physically unwieldy and potentially protective. They can help activists appear less threatening to police, evade
facial recognition systems
and even deflect the blows of police batons or rubber bullets.
Wearing inflatable costumes at demonstrations checks all the boxes for tactics that can be widely imitated: cultural relevance, symbolic power, accessibility and easy participation. My
interviews with activists
who used
glitter bombing
in past protests revealed that light-hearted tactics can expand participation by attracting newcomers who are wary of more confrontational forms of protest. This is especially true when the tactics are
easy to adopt
– notably, wearing inflatable costumes in the weeks leading up to Halloween.
“Protest costumes” are now a category on Amazon.
Unlike the seasoned activists who were early adopters, protesters who wore inflatable animal and character costumes – sometimes because frog costumes had sold out – at No Kings protests on Oct. 18 represented a range of experiences and affiliations, including
many first-timers
.
“We are middle of the road,” explained
one protesting frog
in Chicago, “we’re just regular folks who have had enough.”
Jordy Lybeck, Operation Inflation co-founder, organizes inflatable costumes for protesters near a U.S. Immigration and Customs Enforcement facility on Oct. 21, 2025, in Portland, Ore.
AP/Jenny Kane
Bears, unicorns, dinos and raccoons
Activists
continue to don frog costumes in solidarity. One group calling itself the
Portland Frog Brigade
says its goal is “artfully exercising our First Amendment right to free speech.”
Others created
Operation Inflation
to collect and distribute inflatable costumes to Portland protesters.
Just days after the pepper spray incident, a
video circulated
showing people outside the Portland ICE facility wearing inflatable bear, unicorn, dinosaur and raccoon costumes, dancing to raucous music in front of a line of law enforcement officers clad in riot gear.
Despite the almost literal novelty value of frog costumes, there’s nothing new about any of this.
Inflatables have long
played an important role
in outlandish protest tactics. A large inflatable “
Trump chicken
” was installed outside the White House back in 2017, while a “
Trump baby
” blimp hovered over Parliament in London during a 2018 state visit by Trump.
During the 1960s, the
Bread and Puppet Theater
used towering puppets and satirical street performances to protest the Vietnam War and social inequality.
Carnivalesque tactics
and
clown costumes
have been popular responses to police repression at anti-globalization protests.
The
Raging Grannies
were a mainstay at antiwar and antinuclear demonstrations in the early 2000s, easily recognizable with their colorful costumes and witty songs.
And LGBTQ+ rights advocates have
thrown pies
and
glitter-bombed
right-wing politicians, while also staging
costumed flash mobs
and
dance parties
outside the offices and homes of prominent public figures.
Absurdist performances and playful public displays are powerful tools of political dissent, especially when they stand in contrast to state violence, authoritarianism and human rights abuses.
Anya M. Galli Robertson does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.
