Onton raises $7.5M to expand its AI-powered shopping site beyond furniture
Onton, formerly known as Deft, is revolutionizing the online shopping experience by introducing an innovative platform that combines an infinite canvas with AI-powered image generation. This unique approach aims to streamline the decision-making process for consumers, nudging them toward quicker purchasing decisions. By leveraging advanced artificial intelligence, Onton allows users to visualize products in a more dynamic and engaging way, effectively enhancing their shopping experience.
The concept of an infinite canvas provides users with a limitless space to explore and interact with various products. As they browse, Onton’s AI generates images that can be customized in real-time, allowing users to see how different items might look together or how they fit into their personal style. This interactive feature not only makes shopping more enjoyable but also helps consumers overcome the often-daunting task of making purchasing decisions. For instance, if a user is interested in a particular piece of furniture, they can visualize it in their own living space, modified to their preferences, which can significantly reduce hesitation and the potential for buyer’s remorse.
Onton’s transition from Deft signifies a broader shift in e-commerce towards more immersive and personalized shopping experiences. The platform is designed to cater to the needs of modern consumers who seek convenience and efficiency. With the integration of AI, Onton is not just a shopping tool but a creative space where users can experiment with their purchases, making the act of shopping not only quicker but also more fulfilling. As retailers increasingly adopt similar technologies, Onton positions itself at the forefront of a new era in online retail, where the fusion of technology and consumer engagement leads to more informed and satisfying shopping experiences.
Onton, which changed its name from Deft, is giving users an infinite canvas with AI-powered image generation to nudge them toward making quicker purchase decisions.
