Buccellati’s Chief Executive on the House’s Future
Nicolas Luchsinger has stepped into a pivotal role at Buccellati, a storied name in Italian luxury jewelry, which he describes as “a quintessential Italian jeweler.” Taking over last spring, Luchsinger faces the challenge of blending the brand’s rich heritage with modern sensibilities to attract a new generation of clientele. Buccellati, founded in 1919 in Milan, is renowned for its intricate craftsmanship and distinctive designs that often feature nature-inspired motifs and elaborate textural techniques. Under Luchsinger’s leadership, the brand aims to maintain its commitment to artisanal quality while also embracing contemporary trends in the luxury market.
As Luchsinger embarks on this journey, he emphasizes the importance of storytelling in luxury branding. He believes that each piece of Buccellati jewelry carries a narrative that connects the wearer to the brand’s Italian roots and artisanal expertise. For instance, the brand’s signature pieces, like the “Macri” collection, showcase intricate gold work that reflects the brand’s dedication to craftsmanship. Luchsinger is keen on expanding Buccellati’s global presence while ensuring that the brand’s identity remains intact. He plans to enhance the customer experience through exclusive events and personalized services, which are increasingly sought after in the luxury sector. With a focus on sustainability and ethical sourcing, Luchsinger aims to resonate with the values of today’s consumers, ensuring that Buccellati not only preserves its legacy but also thrives in the evolving landscape of luxury jewelry.
Nicolas Luchsinger took the reins at Buccellati — which he calls “a quintessential Italian jeweler” — last spring.
