A Campbell Soup VP is on leave after secret recording appears to show him mocking ‘poor’ customers, ‘3D-printed chicken’
The Campbell Soup Company is facing a public relations crisis after an executive was placed on leave amid allegations of disparaging remarks made about the company and its customers. Martin Bally, a vice president of information technology, reportedly made controversial comments during a recorded meeting that has since surfaced, leading to a lawsuit filed by Robert Garza, a former cybersecurity analyst at Campbell. Garza claims he was terminated after raising concerns about Bally’s behavior, which included mocking Campbell’s customer base as “poor people” and suggesting that the company’s chicken products were derived from a “3D printer.” Campbell has vehemently denied these claims, asserting that the chicken used in its soups comes from reputable, USDA-approved suppliers, and labeling the accusations as “patently absurd.”
The recorded conversation, which has not been independently verified, features Bally expressing disdain for Campbell’s products and their market positioning. He reportedly criticized the food industry’s lack of innovation and questioned the company’s acquisition strategy, particularly its $2.7 billion purchase of Sovos Brands, which produces Rao’s pasta sauce. The fallout from the audio recording has not only led to internal scrutiny but has also caught the attention of public officials, including Florida Attorney General James Uthmeier, who has announced an investigation into Campbell’s practices regarding lab-grown meat, following the inflammatory remarks about 3D-printed chicken. This incident has negatively impacted Campbell’s stock prices, reflecting growing investor concern over the company’s reputation and future.
As the investigation unfolds, Campbell Soup Company faces the challenge of restoring its public image while addressing the serious allegations stemming from an executive’s comments. The company has reiterated its commitment to quality and transparency, stating that such language does not align with its corporate values. However, the situation has sparked widespread discussion on social media, with consumers expressing their outrage and reconsidering their loyalty to the brand. The company’s response and the outcome of the investigation will be crucial in determining its path forward amidst this controversy.
Campbell Company denied claims apparently made by an executive that its chicken is 3D-printed.
Scott Olson/Getty Images
Campbell placed an executive on leave after a lawsuit alleged he badmouthed the company privately.
An audio recording shows an apparent Campbell VP saying its products are for “poor people.”
Campbell denied the person’s claims that its meat is 3D-printed.
Campbell Soup Company put an executive on leave while investigating claims made in a lawsuit that he trashed the company behind closed doors, including mocking its “poor” customers and saying the company’s meat “came from a 3D printer.”
In a statement Tuesday, the company said the alleged comments by Martin Bally, Campbell’s vice president of information technology, were “unacceptable.”
“Such language does not reflect our values and the culture of our company,” the company said. “We do not tolerate that kind of language under any circumstances.”
The move follows a lawsuit filed Thursday in a Michigan court by Robert Garza, a former cybersecurity analyst at the company who said he was fired after complaining about Bally.
According to the lawsuit, Garza recorded a meeting with Bally where the executive insulted the intelligence of his Indian colleagues and said the company’s products were for “poor people.”
The law firm representing Garza provided Business Insider with an apparent recording of the meeting. The recording was not included as an exhibit in the lawsuit, and Business Insider hasn’t independently authenticated it.
The recording
features a conversation where a person belittles Campbell and its products.
@butthatsmybackup
I’m never eating Campbells again
#campbells
#soup
#meat
♬ original sound – ButThatsMyBackup
“If you look at our fucking pantry — we have shit for fucking poor people, right?” the person said.
“I don’t buy fucking Campbell’s products barely anymore,” the person continues in the tirade. “It’s unhealthy.”
At one point in the recording of the meeting, which appears to take place at a restaurant, the person refers to Campbell’s food as “bioengineered.”
“Even in a can of soup — I look at it, and look at bioengineered meat,” the person said. “I don’t want to eat a fucking piece of chicken that came from a 3D printer, do you?”
Elsewhere in the recorded conversation, the person recounts an instance where he tried to help a colleague with a tech issue. He blamed “Indians” in an expletive-filled rant for not resolving it without him.
Bally didn’t immediately respond to requests for comment.
In its statement Tuesday, Campbell said the remarks about its food were “patently absurd” and that the chicken meat in its soups “comes from long-trusted, USDA approved U.S. suppliers.”
“Keep in mind, the alleged comments heard on the audio were made by a person in IT, who has nothing to do with how we make our food,” the company said.
The audio has become a public relations nightmare for the soup-maker. Despite Campbell’s denials, the remarks about bioengineered and 3D-printed chicken have bounced around social media and drawn the attention of Florida Attorney General James Uthmeier, who said he would investigate the company.
“Florida law bans lab-grown meat,” Uthmeier posted on X. “Our Consumer Protection division is launching an investigation and will demand answers from Campbell’s.”
Campbell’s stock closed down on Tuesday by 0.62% to $30.42 a share.
The person in the recorded meeting had other criticisms for Campbell.
He bemoaned the lack of innovation in the food industry and said the company overpaid for its
2023 acquisition
of Sovos Brands, which makes Rao’s pasta sauce, for $2.7 billion.
Dropping a bunch of F-bombs, he said Sovos was just a “recipe and a brand.”
“We don’t own a plant. Somebody else manufactures it for us,” he said, calling the situation “smoke and mirrors.”
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