Buccellati’s Chief Executive on the House’s Future
Nicolas Luchsinger, a seasoned executive in the luxury goods sector, has recently assumed leadership of Buccellati, a brand renowned for its exquisite craftsmanship and rich Italian heritage. Luchsinger, who took the helm last spring, describes Buccellati as “a quintessential Italian jeweler,” highlighting the brand’s commitment to artistry and tradition that has defined its identity since its inception in 1918. Under his stewardship, Buccellati aims to blend its storied past with modern sensibilities, appealing to both loyal clientele and new generations of luxury consumers.
Luchsinger’s vision for Buccellati extends beyond mere aesthetics; he is focused on enhancing the brand’s global presence and ensuring that its signature designs resonate with a broader audience. With a background in managing luxury brands, including roles at prestigious companies such as Richemont and LVMH, Luchsinger brings a wealth of experience that positions him well to navigate the competitive landscape of high-end jewelry. He is particularly interested in leveraging digital platforms to reach younger consumers who are increasingly seeking authenticity and craftsmanship in their luxury purchases. By emphasizing Buccellati’s unique artisanal techniques—such as hand-engraving and intricate goldsmithing—Luchsinger hopes to not only preserve the brand’s legacy but also to innovate in ways that attract a diverse clientele.
As Buccellati embarks on this new chapter, Luchsinger is also keen on sustainability, a key concern for today’s luxury consumers. He plans to incorporate more sustainable practices in the production process, ensuring that Buccellati not only creates beautiful pieces but also contributes positively to the environment. This approach aligns with a growing trend in the luxury market where consumers are increasingly valuing ethical sourcing and transparency. With Luchsinger at the helm, Buccellati is poised to continue its tradition of excellence while adapting to the evolving demands of the luxury jewelry market, making it an exciting brand to watch in the coming years.
Nicolas Luchsinger took the reins at Buccellati — which he calls “a quintessential Italian jeweler” — last spring.
