US Tech & AI

The 30+ best early Black Friday Apple deals: Stunning best-ever prices on AirPods and MacBooks

By Eric November 23, 2025

As the holiday shopping season kicks off, Apple enthusiasts are in for a treat with early Black Friday deals that offer significant savings on a variety of popular products. With just a week left until the official shopping holiday, major retailers like Amazon, Best Buy, Walmart, and Target have already slashed prices on key items, making it an ideal time to snag Apple gadgets at a fraction of their regular prices. For instance, the Apple AirTag is now available for just $17.97, saving shoppers $11.03, while the Apple AirPods 4 with Active Noise Cancellation are marked down to $109.99, a whopping $69.01 off their usual price. These deals highlight the competitive landscape as retailers vie for consumer attention ahead of Black Friday.

Among the standout offers, the Apple Watch Series 10 (GPS + Cellular, 42mm) is priced at an incredible $249, down from $499, providing a massive $250 discount. This model not only boasts a sleek design but also includes advanced features like Sleep Score tracking, making it a must-have for health-conscious consumers. For those in the market for a new iPad, the 11-inch model with 128GB storage is available for $299, saving buyers $50. Meanwhile, the MacBook Air with M4 chip, 16GB RAM, and 256GB SSD is now priced at $749.99, a reduction of $249.01, solidifying its status as one of the best early Black Friday deals for students and professionals alike.

While Amazon is leading the charge with some of the deepest discounts, other retailers are not far behind, offering deals on older models and exclusive discounts. For example, Best Buy has cut prices on select M4 iPad Pros by $100, and Walmart is featuring a 40% discount on last year’s Apple Watch Series 10. However, shoppers should temper their expectations regarding deals directly from the Apple Store, which typically offers minimal discounts, often limited to gift card promotions. As the holiday season progresses, consumers are encouraged to keep an eye on these early Black Friday deals, as they are likely to evolve, providing even more opportunities to save on coveted Apple products.

The best early Black Friday Apple deals at a glance:

Best AirTag deal

Apple AirTag

$17.97

(save $11.03)

Get Deal

Best AirPods deal

Apple AirPods 4 with ANC

$109.99

(save $69.01)

Get Deal

Best Apple Watch deal

Apple Watch Series 10 (GPS + cellular, 42mm)

$249

(save $250)

Get Deal

Best iPad deal

Apple iPad, 11-inch (A16, WiFi, 128GB)

$299

(save $50)

Get Deal

Best MacBook deal

Apple MacBook Air, 13-inch (M4, 16GB RAM, 256GB SSD)

$749.99

(save $249.01)

Get Deal

Black Friday
is easily the best time to buy
Apple
products, and with just about one week to go until the shopping holiday, the deals are already pretty good. You can thank Amazon for that: It’s dropped the price of the entry-level
AirPods 4
and
M4 MacBook Airs
to new all-time lows, and taken $50 off the price of most
iPads
— even the new
M5 iPad Pros
.
Other retailers like
Best Buy
,
Walmart
, and
Target
aren’t price-matching a ton of Amazon’s deals on current-gen Apple devices just yet, but they’re picking up the slack when it comes to older models. Best Buy is the only place where some
M4 iPad Pros
are $100 off, for example, and Walmart has an exclusive discount on last year’s
Apple Watch Series 10
with cellular connectivity. (It’s a whopping 40% off.)

The 30+ best early Black Friday Apple deals: Stunning best-ever prices on AirPods and MacBooks

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