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Business

Holiday Hiring Slows, Frustrating Job Seekers

By Eric November 23, 2025

As the holiday shopping season approaches, retailers are gearing up for one of the busiest times of the year. Target, a major player in the retail industry, has not yet disclosed the number of seasonal workers it plans to hire for this year’s holiday period. This uncertainty comes as many consumers are eager to take advantage of holiday sales, particularly during key shopping days like Black Friday. Last year, Target saw a significant influx of shoppers at its Colonie, N.Y. location, highlighting the importance of having adequate staffing to manage the holiday rush effectively.

The decision to hire seasonal workers is crucial for retailers like Target, especially as they strive to meet the demands of increased foot traffic and online orders during the holiday season. Seasonal employees play a vital role in ensuring that stores are well-stocked, customer service is prompt, and checkout lines move swiftly. In previous years, Target has hired tens of thousands of seasonal workers to help with these demands, but the lack of specific numbers for this year raises questions about how the company plans to handle the anticipated surge in shopping activity. With competitors also ramping up their hiring efforts, Target’s staffing strategy will be closely watched by industry analysts and consumers alike.

In the context of a recovering economy and shifting consumer behaviors, Target’s hiring decisions could reflect broader trends in the retail sector. As shoppers increasingly turn to online shopping, retailers must balance their staffing needs between physical stores and e-commerce fulfillment centers. This year, the focus on a seamless shopping experience is more critical than ever, and how Target addresses its workforce needs will likely impact its performance during the holiday season. As we await further announcements regarding Target’s seasonal hiring plans, shoppers and employees alike will be keenly interested in how the retailer navigates this crucial time of year.

Shoppers at a Target in Colonie, N.Y., last year on Black Friday. The retailer hasn’t said how many seasonal workers it plans to hire for this year’s holiday shopping period.

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