British Watch Brands Change to Cope With U.S. Tariffs
Mike France, the co-founder and chief executive of the British watchmaker Christopher Ward, has been a pivotal figure in revolutionizing the luxury watch market since the brand’s inception in 2004. Based in Maidenhead, west of London, Christopher Ward has carved out a niche by offering high-quality timepieces at accessible prices, challenging traditional luxury watch norms that often come with exorbitant price tags. France’s vision for the brand was to create watches that combined exceptional craftsmanship with a direct-to-consumer model, eliminating the middleman and allowing for a more transparent pricing structure. This innovative approach has not only attracted a loyal customer base but has also positioned Christopher Ward as a formidable player in the competitive watch industry.
Under France’s leadership, Christopher Ward has embraced modern design and technology, producing timepieces that resonate with contemporary consumers. The brand’s commitment to quality is evident in its meticulous attention to detail, with each watch featuring Swiss-made movements and a range of customizable options. For instance, the brand’s flagship model, the C60 Trident, is celebrated for its robust design and versatility, appealing to both casual wearers and serious collectors alike. France emphasizes the importance of storytelling in the brand’s identity, often highlighting the craftsmanship and heritage behind each watch, which adds a personal touch that resonates with customers. As the market for luxury watches continues to evolve, France’s strategic vision and dedication to innovation position Christopher Ward as a brand that not only respects tradition but also embraces the future of watchmaking.
In recent years, Christopher Ward has expanded its reach beyond the UK, gaining recognition in international markets, particularly in Europe and North America. The brand’s online presence has been bolstered by engaging marketing campaigns and a strong social media strategy, allowing it to connect directly with consumers and build a community around its products. France’s leadership style, characterized by openness and a commitment to customer feedback, fosters a culture of innovation within the company, encouraging the team to continuously explore new designs and technologies. As the luxury watch sector faces challenges from smartwatches and changing consumer preferences, Christopher Ward’s ability to adapt and thrive under Mike France’s guidance exemplifies the brand’s resilience and forward-thinking ethos in an ever-evolving marketplace.
Mike France, a co-founder and the chief executive of the British watchmaker Christopher Ward, at the brand’s headquarters in Maidenhead, west of London.
