In a one-sided relationship with an AI chatbot? Here’s 2025’s Word of the Year
In a world increasingly dominated by social media and digital interactions, the concept of parasocial relationships has gained significant attention. Defined by Professor Simone Schnall from the University of Cambridge, a parasocial relationship occurs when an individual feels a deep, personal connection to a public figure—such as a celebrity, influencer, or fictional character—despite having never met them in real life. This phenomenon highlights the nature of modern relationships, where emotional investments can be formed through one-sided interactions, often facilitated by the accessibility of digital platforms.
Schnall’s insights shed light on how these relationships can influence our emotions and behaviors. For instance, fans may feel as though they genuinely know a celebrity through their social media posts, interviews, or performances, leading to feelings of intimacy and loyalty. This connection can be particularly potent; studies have shown that parasocial relationships can provide comfort and companionship, especially during times of loneliness. However, they can also lead to unrealistic expectations and disappointment when the perceived intimacy is shattered by the reality of the celebrity’s life, which is often curated for public consumption.
Moreover, the implications of parasocial relationships extend beyond personal feelings to influence broader social dynamics. In today’s digital age, where influencers wield significant power over their followers, understanding these connections is crucial. They can shape consumer behavior, political opinions, and even mental health outcomes. As Schnall emphasizes, while these relationships can enrich our lives, it’s essential to maintain a balance and recognize the boundaries between reality and the curated personas we engage with online. By fostering awareness of parasocial relationships, individuals can navigate their emotional landscapes more effectively, ensuring that their connections—real or perceived—remain healthy and fulfilling.
“Parasocial relationship is when we think we know someone… who’s in fact a person we’ve never met,” Simone Schnall, University of Cambridge professor said.
