British Watch Brands Change to Cope With U.S. Tariffs
Mike France, the co-founder and CEO of British watchmaker Christopher Ward, is making waves in the luxury watch industry with his innovative approach and commitment to quality craftsmanship. Located in Maidenhead, west of London, Christopher Ward has carved out a niche for itself in a competitive market by offering high-quality timepieces at accessible prices. France, who has a background in finance and entrepreneurship, co-founded the brand in 2004 with a vision to challenge the traditional norms of luxury watchmaking. By leveraging direct-to-consumer sales and cutting out middlemen, Christopher Ward has been able to provide exquisite watches that rival those of established luxury brands, but at a fraction of the cost.
Under France’s leadership, Christopher Ward has embraced a philosophy of transparency and customer engagement, which has resonated with a growing audience of watch enthusiasts. The brand is known for its meticulous attention to detail, utilizing Swiss movements and premium materials while maintaining a commitment to ethical production practices. A prime example of this is the brand’s C65 Trident Automatic, which showcases a perfect blend of modern design and classic watchmaking techniques. The company also prides itself on its limited-edition releases, such as the C60 Sapphire, which features a striking transparent case, appealing to collectors and aficionados alike.
In recent years, Christopher Ward has expanded its offerings and gained international recognition, further solidifying its position in the luxury sector. France’s vision has not only transformed the company but has also contributed to a broader shift in the watch industry, where consumers are increasingly seeking authenticity and value. As the brand continues to innovate and grow, Mike France remains at the helm, steering Christopher Ward towards new horizons while staying true to its core values of quality, craftsmanship, and customer satisfaction. With a focus on sustainability and modern design, Christopher Ward is poised to leave a lasting impact on the world of horology.
Mike France, a co-founder and the chief executive of the British watchmaker Christopher Ward, at the brand’s headquarters in Maidenhead, west of London.
