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US Tech & AI

The White Rabbit TikTok trend explained

By Eric November 18, 2025

A new trend has emerged on TikTok that is capturing the attention of users for its poignant yet somber theme. Dubbed the “white rabbit” trend, it revolves around the concept of life taking unexpected and often tragic turns. Creators are sharing videos that juxtapose moments of joy or normalcy with sudden, jarring contrasts that depict disaster or loss. For instance, a video might start with a graceful ballet dancer performing beautifully, only to be followed by footage of a serious accident. Other examples include happy wedding scenes that quickly shift to heart-wrenching divorce announcements or playful moments with pets that end with the loss of a beloved animal. This trend taps into the universal experience of life’s unpredictability, resonating with many who have faced unexpected changes or losses.

The audio accompanying these videos often features the sound of a ticking clock, gradually building tension before a soft piano melody plays, enhancing the emotional impact of the visuals. Nearly 180,000 videos have been created using this audio, with many creators adding text overlays such as “the day before the rabbit got me” or “48 hours before that stupid rabbit got me.” These phrases reference the white rabbit from Lewis Carroll’s *Alice’s Adventures in Wonderland*, symbolizing the chaos and unpredictability that life can bring. The trend serves as a stark reminder of how quickly circumstances can shift, and while it may seem sad, it also reflects a deeper understanding of resilience and the human experience. By sharing these stories, users are not only expressing their creativity but also fostering a sense of community among those who have faced similar upheavals in their lives.

As TikTok continues to be a platform for creative expression, trends like the white rabbit highlight the complexities of modern life, encouraging users to reflect on their own journeys. While the content may be heavy, it resonates deeply, illustrating how art and storytelling can serve as powerful tools for processing emotions and experiences. Whether through humor, sadness, or nostalgia, these videos connect individuals through shared narratives of life’s unpredictability, reminding us all that we are not alone in facing the twists and turns that come our way.

https://www.youtube.com/watch?v=laT2lDrZ070

Uh oh, there’s a new trend on
TikTok
, and this one’s sad.
The white rabbit TikTok trend is all about your life turning upside down. Think: footage of a ballet dancer followed by them experiencing a horrible accident, or footage of a wedding followed by footage of a divorce, or footage of my cat following a laser pointer across the wall followed by footage of a dead battery.

The videos are usually set to the tune of a clock ticking and some soft piano coming in later. Nearly 180,000 videos have been made
using the audio
, some with text over the first clip that says, ”
the day before the rabbit got me
,” or ”
48 hours before that stupid rabbit got me
,” or simply, “that damn white rabbit.” Sometimes it’s followed by the aftermath; often, it isn’t.

It’s a reference to the white rabbit in
Alice’s Adventures in Wonderland
, whose trickery and general vibe turn everything upside down.

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