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US Tech & AI

Google CEO: If an AI bubble pops, no one is getting out clean

By Eric November 18, 2025

In a recent interview with the BBC, Alphabet CEO Sundar Pichai expressed his concerns about the current state of the artificial intelligence (AI) market, highlighting a sense of “irrationality” in the investment landscape. As Alphabet’s shares have soared to a staggering $3.5 trillion market capitalization over the past seven months, Pichai cautioned that no company, including his own, is immune to the potential pitfalls of over-investment. He noted that while the growth in AI investment is unprecedented and exciting, it also comes with risks reminiscent of the late 1990s Internet boom, which ultimately led to a market crash and significant fallout in the early 2000s.

During the interview conducted at Google’s headquarters in California, Pichai elaborated on the cyclical nature of investment in technology sectors, suggesting that the AI industry is currently experiencing a phase of excessive enthusiasm. He drew parallels between today’s AI landscape and the dot-com bubble, where inflated valuations were commonplace before the market retracted sharply. Pichai acknowledged the transformative potential of AI, likening its future impact to that of the Internet, which, despite its past excesses, remains a foundational element of modern society. He emphasized that while the current excitement around AI is justified, it is crucial for investors and companies alike to remain vigilant and grounded in the face of potential market corrections.

Pichai’s insights come at a time when the AI sector is under intense scrutiny, with various stakeholders questioning the sustainability of current investment trends. His remarks serve as a reminder of the importance of balanced investment strategies and the need to distinguish between genuine innovation and speculative bubbles. As the industry continues to evolve, Pichai’s perspective underscores the necessity for careful evaluation of AI’s long-term prospects, steering clear of the pitfalls that have historically plagued rapidly growing sectors.

On Tuesday, Alphabet CEO Sundar Pichai
warned
of “irrationality” in the AI market, telling the BBC in an interview, “I think no company is going to be immune, including us.” His comments arrive as scrutiny over the state of the AI market has reached new heights, with Alphabet shares doubling in value over seven months to reach a $3.5 trillion market capitalization.

Speaking exclusively to the BBC at Google’s California headquarters, Pichai acknowledged that while AI investment growth is at an “extraordinary moment,” the industry can “overshoot” in investment cycles, as we’re seeing now. He drew comparisons to the late 1990s Internet boom, which saw early Internet company valuations surge before collapsing in 2000, leading to bankruptcies and job losses.

“We can look back at the Internet right now. There was clearly a lot of excess investment, but none of us would question whether the Internet was profound,” Pichai said. “I expect AI to be the same. So I think it’s both rational and there are elements of irrationality through a moment like this.”
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