Drake Gets ‘Max Offer’ to Perform at Rolling Loud ‘Every Year,’ Festival’s Co-Founder Says
In a recent livestream discussion, Rolling Loud co-founder Tariq Cherif revealed that the festival has consistently extended a “max offer” to rap superstar Drake to headline their events, but the artist has yet to accept. Cherif emphasized that he sends this lucrative proposal every year, underscoring the high demand for Drake at the festival, which has become a staple in the hip-hop community since its inception. Despite the financial allure, Cherif noted that the iconic rapper has not performed at Rolling Loud, leaving fans to wonder what might be holding him back from joining the lineup.
The conversation also touched on other notable artists, including Kanye West, whom Cherif expressed unwavering support for, stating, “That’s my guy.” He mentioned that West is always welcome to perform at Rolling Loud, despite the artist’s tumultuous history with the festival, including a last-minute cancellation in 2022. Cherif’s comments reflect the festival’s commitment to fostering relationships with top-tier artists, even as they navigate the complexities of the music industry.
In addition to the ongoing pursuit of big names like Drake, Rolling Loud is expanding its reach globally, with its debut festival set to take place in Mumbai, India, this weekend. Cherif and co-founder Matt Zingler highlighted the burgeoning hip-hop scene in India, expressing excitement about introducing the festival to a new audience. With headliners such as Central Cee, Wiz Khalifa, Karan Aujla, and Don Toliver, the festival aims to celebrate local talent while also connecting international acts with Indian fans. This expansion marks a significant milestone for Rolling Loud, showcasing their dedication to building a global hip-hop community and creating spaces for diverse musical expressions.
Rolling Loud co-founder Tariq Cherif says they’ve made the “max offer” to
Drake
to perform at the festival, but no dice.
In a livestream with Adin Ross and DJ Akademiks over the weekend, Cherif spoke about Rolling Loud headliners and took a minute to address why Drizzy hasn’t performed at the popular hip-hop festival.
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“Yo, facts,” Cherif said at the 1:54 mark of
the livestream
, when the chat broached the subject of Drizzy headlining Rolling Loud. “I send an offer to Drake every year. … We send him our max offer, millions of dollars.”
Elsewhere, Cherif also said the artist formerly known as Kanye West is always welcome at Rolling Loud. “That’s my guy,” Cherif said. “I love Ye. Don’t let anybody tell you different. I love Ye, always. Whenever he wants to come, he’s welcome.”
Ye was infamously set to headline the Miami edition of the festival back in 2022, but pulled out at the last minute. He then returned
in 2024 with Ty Dolla $ign
, though the pair only played songs from their album
Vultures 1.
The international hip-hop festival – which already has editions in California, Florida and Thailand – will debut its first festival in
Mumbai, India, this weekend
. Headliners include Central Cee, Wiz Khalifa, Karan Aujla and Don Toliver.
“We never imagined Rolling Loud would take us all the way to India — it’s incredible,” Rolling Loud co-founders and co-CEOs Matt Zingler and Tariq Cherif said in a joint statement. “The hip-hop scene in India has been booming, and bringing the festival to Mumbai felt like the right decision. We’re excited to create a space where Indian fans can celebrate the artists they love, while also introducing international acts to a new audience. For us, it’s always been about building community through hip-hop — and we can’t wait to experience how India shows up.”
