Circuit Capital Launches With More Then $500 Million in Backing From Create Music Group
In October 2023, The Circuit Group made a significant move in the music industry by launching Circuit Capital, a new platform designed to acquire and scale music assets and cultural intellectual property (IP). Backed by Create Music Group, Circuit Capital is equipped with over $500 million to fuel its mission of investing in music catalogs, record labels, publishers, and other music-driven ventures. This initiative aims to create long-term sustainable value in the music industry while providing essential capital to support upcoming projects from artists managed by The Circuit Group. The fund will not only focus on back catalog investments but will also engage in futures funding deals, enabling artists to invest in their own music and careers.
The Circuit Group, which combines the management expertise of companies like Ayita and Seven20, represents a roster of prominent electronic artists including deadmau5, Fisher, Chris Lake, and Aluna. Founded by industry veterans Dean and Jessica Wilson, along with partners Brett Fischer, David Gray, and Harvey Tadman, the group aims to acquire 50% ownership in artists’ IP portfolios and collaborate with them to create diverse opportunities across various verticals. This strategic approach is designed to foster a community atmosphere where artists, entrepreneurs, and rights-holders can thrive together. Harvey Tadman, co-founder of The Circuit Group, emphasized the importance of cultural understanding in their operations, stating, “Our mission is to put culture at the center of everything we do.” This philosophy is crucial for ensuring that artists can scale their careers with partners who genuinely understand their world.
The partnership with Create Music Group is seen as a natural fit, particularly following Create’s acquisition of deadmau5’s catalog earlier this year. William Smith, CFO of Create Music Group, expressed enthusiasm for the collaboration, highlighting Circuit’s commitment to building enduring value for their clients. The partnership aims to leverage both organizations’ strengths to empower music entrepreneurs in creating sustainable, global businesses. As the music industry continues to evolve, Circuit Capital represents a forward-thinking approach that prioritizes the needs and aspirations of artists, ensuring they have the resources and support necessary to succeed in a competitive landscape.
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Management collective The Circuit Group has launched Circuit Capital, a platform to acquire and scale music assets and cultural IP. Circuit Capital is being backed by Create Music Group, which is providing Circuit Capital with access to more than $500 million with which to execute its mission.
The fund will invest in catalogs, record labels, publishers and other music-driven ventures with a mission to build long-term sustainable value. Circuit Capital will provide capital to back upcoming projects by artists being managed by The Circuit Group, an initiative that involves back catalog investments and futures funding deals and providing artists with the resources to invest in their own music and careers.
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The Circuit Group launched in October of 2023, bringing together management companies Ayita and Seven20, whose combined rosters include electronic artists Fisher, Chris Lake, deadmau5, Cloonee, Aluna, Ninajirachi and many more. The company launched with the mission to acquire 50% ownership in artists’ IP portfolios and partner with them to build opportunities across verticals, while also offering traditional artist management.
The business was launched by dance industry executive and deadmau5’s longtime manager
Dean Wilson
and his wife/business partner
Jessica Wilson
, along with
Brett Fischer
,
David Gray
and
Harvey Tadman
. The Circuit Group team
expanded
in the summer of 2024 upon announcing seven new hires.
Now, Circuit Capital’s goal is to create a community atmosphere and serve as a home for artists, entrepreneurs and rights-holders who will work with a group of longtime professionals with a deep understanding of and footing in the electronic music industry.
“Our mission is to put culture at the center of everything we do,” The Circuit Group co-founder
Harvey Tadman
says in a statement. “Too often, the people buying into music don’t understand the world it comes from. We’ve built our careers inside this culture. Circuit Capital is our way of ensuring that when artists decide to sell or scale, they can do it with people who speak the same language and share the same values. We couldn’t imagine a better partner than Create Music Group.”
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Earlier this year, Create Music Group
announced
that it acquired the deadmau5 catalog, along with the catalog of the electronic producer’s longstanding label, mau5trap.
“We’re excited to announce this unique partnership with Circuit,” says Create Music Group CFO
William Smith
. “We have been impressed by their relentless focus as managers on partnering with their clients to build assets with substantial, enduring value, as exemplified by the recent
deadmau5
transaction. Moving forward, we’re pleased to be backing Circuit’s strategy of investing into the same music catalogs and businesses that they’re helping to grow – in other words, ‘putting their money where their mouths are’ – by providing them with this fund.”
“Our partnership with The Circuit Group represents Create’s continued mission in building the leading technology, infrastructure, and capital platform for artists and entrepreneurs,” says Create Music Group co-founder and CEO
Jonathan Strauss
. “Circuit has evolved into one of the most respected and trusted management teams in the dance space, with a deep understanding of what artists need to grow, innovate, and create long-term value. Together with Circuit, we’re aligning resources, expertise, and vision to empower music entrepreneurs to build enduring, global businesses.”
