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What smashed the far right in east London? A playbook that said connect, connect, connect | Margaret Hodge

In a recent reflection, Labour peer Margaret Hodge revisited the party’s strategic response to the rise of the British National Party (BNP) in Barking ahead of the 2010 general election, drawing parallels to the current resurgence of far-right movements across Europe. Hodge emphasizes that the political landscape has changed dramatically since then, with the advent of social media, the impact of the COVID-19 pandemic, and ongoing geopolitical tensions reshaping public discourse. Despite these differences, she believes that the Labour Party’s successful tactics in Barking can offer valuable insights into combating contemporary extremism, particularly as the far right gains momentum following the 2024 U.S. presidential election and Donald Trump’s return to power.

In 2010, the BNP posed a significant threat in Barking, where they had gained a foothold by capitalizing on local discontent and economic anxieties. Hodge recounts how the Labour Party, recognizing the urgency of the situation, mobilized grassroots efforts to counteract the BNP’s narrative. This involved engaging with the community, addressing residents’ concerns directly, and promoting a message of inclusivity and unity. The campaign also harnessed traditional media and local networks to amplify their message, ultimately leading to a decisive victory that saw the BNP’s influence in the area significantly diminished. Hodge argues that such community-centered approaches, coupled with a strong rebuttal of extremist rhetoric, are essential in today’s climate, where misinformation and divisive narratives can spread rapidly through digital platforms.

As the far right continues to exploit societal divisions, Hodge’s reflections serve as a call to action for progressive movements across Europe. She advocates for a proactive stance that not only addresses the immediate threats posed by extremist ideologies but also fosters a broader dialogue about social cohesion and shared values. The lessons learned from Barking underscore the importance of local engagement, clear communication, and a commitment to democratic principles in the face of rising populism. By rallying communities and reinforcing a collective identity that transcends division, Hodge believes that political parties can effectively challenge the allure of far-right ideologies and promote a more inclusive future.