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Celeb & Ent

CAA Promotes Six To Agent Or Executive

By Eric November 12, 2025

In a significant move showcasing its commitment to nurturing talent within the industry, Creative Artists Agency (CAA) has announced the promotion of six individuals from its Elevate training program. This initiative is designed to cultivate the next generation of leaders in the entertainment and sports sectors. The newly promoted individuals include Josie Abrahams, Stefano Priante, Will Purslow, Sydney Shiffman, Serena Silver, and Morgan Southwick, each of whom has demonstrated exceptional skill and dedication in their respective fields.

Josie Abrahams has been elevated to the position of Executive in the Talent Business Ventures department, where she will play a pivotal role in identifying and developing new opportunities for talent across various platforms. Her promotion reflects CAA’s strategy of integrating innovative approaches to talent management. Stefano Priante, now an Agent in Baseball, will leverage his extensive knowledge of the sport to represent athletes and enhance their careers. Will Purslow has transitioned to Agent in Property Sales at CAA Sports, where he will focus on facilitating lucrative deals for clients in the sports industry. Meanwhile, Sydney Shiffman has also become an Agent, although details about his specific focus area were not disclosed in the announcement. Serena Silver and Morgan Southwick round out the promotions, with both poised to make significant contributions to their departments, further emphasizing CAA’s commitment to fostering a diverse and skilled workforce.

These promotions are not merely a reflection of individual accomplishments but also highlight CAA’s strategic vision in a rapidly evolving entertainment landscape. By investing in the growth of its employees through programs like Elevate, CAA is positioning itself at the forefront of talent representation. The agency’s commitment to professional development is crucial as the industry faces new challenges and opportunities, particularly in the wake of technological advancements and shifting consumer preferences. As these six individuals step into their new roles, they represent a fresh wave of leadership that will help shape the future of CAA and the broader entertainment and sports industries.

CAA has promoted six out of its training program, Elevate: Josie Abrahams, Stefano Priante, Will Purslow, Sydney Shiffman, Serena Silver, and Morgan Southwick. Abrahams has been promoted to Executive in the Talent Business Ventures department, with Priante being promoted to Agent in Baseball, Purslow to Agent in Property Sales at CAA Sports, Shiffman to Agent […]

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