A new AI-powered app measures period blood volume
In a significant advancement for menstrual health management, the startup Joii has launched a groundbreaking app in the UK that aims to revolutionize how menstruators track their periods. Unlike other popular period tracking apps like Flo and Natural Cycles, Joii’s Period Evaluation app utilizes artificial intelligence (AI) to measure menstrual blood volume, a feature that could be pivotal in diagnosing conditions such as endometriosis, fibroids, and adenomyosis. According to the UK’s National Health Service (NHS), one in three menstruators experiences heavy bleeding, which can often lead to prolonged periods of undiagnosed pain; it typically takes between four to eleven years for individuals to receive a diagnosis for endometriosis, with up to 60 percent of cases remaining undetected. The app’s founder, Justyna Strzeszynska, was inspired to create Joii after her own challenging experience with fibroids, highlighting the urgent need for better tools to track menstrual health.
The Joii Period Evaluation app offers a unique approach by requiring users to purchase specialized Joii Evaluation Pads, available in day and night variations. Users can then scan the pad with their smartphone to assess blood loss and detect any clots, providing a more accurate understanding of their menstrual flow. This innovative technology is designed to empower users to communicate more effectively with their healthcare providers about their menstrual health. In a recent study involving 72 participants, an impressive 88 percent reported that the app would enhance their ability to discuss period volume with their doctors, while over half noted an improvement in their understanding of menstrual health issues. “We already count our steps, monitor our sleep, and track our heart rate,” Strzeszynska stated, emphasizing the importance of measuring blood loss as a natural progression in understanding our bodies and advocating for proper care.
Joii’s launch not only represents a leap forward in menstrual health technology but also aims to foster greater awareness and education around period-related conditions. By combining AI with user-friendly technology, Joii is poised to make a significant impact on how menstruators track their health, ultimately leading to earlier diagnoses and better treatment outcomes. As society continues to prioritize women’s health and wellness, innovations like the Joii app play a crucial role in empowering individuals to take control of their reproductive health and advocate for their needs.
Amidst a host of period tracking apps out there like Flo and Natural Cycles, menstrual health startup Joii is promising something new: measuring period blood volume with AI to diagnose conditions like endometriosis, and it launches today in the UK.
One in three menstruators experience
heavy bleeding
during their periods, according to the UK’s National Health Service (NHS), and it can be a symptom of painful conditions endometriosis, fibroids, and adenomyosis. It can take four to 11 years to be
diagnosed with endometriosis
, and as many as 60 percent of cases remain undiagnosed. The founder of Joii, Justyna Strzeszynska, developed the app after her own painful journey to a fibroids diagnosis.
The aim of the Joii Period Evaluation app is to use AI to track one’s cycle and spot any potential issues to flag to your doctor.
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Women’s health app Flo launches perimenopause features
To do this, users will have to buy Joii Evaluation Pads — there are day and night variations — and download the app (available on Apple and Android devices). When you want to see how much you’ve bled and whether there are any clots, hold your phone over the pad and scan using the app. The app will check whether you’re using a day or night pad, and whether there are any clots to detect, according to a video on
Joii’s website
.
Credit: Joii
You can also use the app to track other symptoms, such as pelvic pain and fatigue.
“We already count our steps, monitor our sleep and track our heart rate,” Strzeszynska commented in a press release shared with Mashable. “Measuring blood loss is simply the next step to better understanding our bodies and demanding the care we deserve. We want every woman to have proof, not just pain.”
In a five-month-long study with 72 participants, 88 percent said Joii would improve how they communicate period volume with their doctor, and just over half (52 percent) said their period health literacy improved after using the app.
