Monday, November 10, 2025
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LinkedIn and the art of self-promotion

By Eric November 10, 2025

In a world where social media platforms serve as both a stage for personal expression and a battleground for public opinion, the hashtag #HornTooted has emerged as a striking commentary on the pervasive culture of self-promotion. While celebrating personal achievements is a common practice among users, the hashtag highlights the fine line between healthy self-advocacy and excessive bragging. The phenomenon has sparked a debate about the ethics of self-promotion in an age dominated by online personas. Users are taking to platforms like Twitter and Instagram to share their accomplishments, from career milestones to personal victories, often with a tinge of humor or sarcasm.

The #HornTooted trend exemplifies a broader societal issue where individuals feel compelled to showcase their successes, sometimes leading to a toxic environment of comparison and competition. For instance, a user might post about landing a new job or completing a marathon, which, while deserving of celebration, can also evoke feelings of inadequacy in others. This duality is at the heart of the conversation surrounding #HornTooted, as it encourages individuals to reflect on their motivations for sharing and the potential impact of their posts on their audience. Moreover, the hashtag has sparked a wave of memes and discussions that question the authenticity of online personas and the societal pressures to constantly “toot one’s own horn.”

Ultimately, the #HornTooted movement serves as a reminder that while celebrating achievements can foster community and support, it is crucial to strike a balance between self-promotion and humility. As users navigate this complex landscape, the conversation around #HornTooted encourages a more thoughtful approach to sharing successes, emphasizing the importance of authenticity over superficial displays. In an era where everyone seems to be shouting their accomplishments from the digital rooftops, this hashtag invites a moment of introspection about the true value of our online interactions and the narratives we choose to share.

Everyone does it. It’s still appalling. #HornTooted

E

Eric

Eric is a seasoned journalist covering Business news.

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