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Just 5% of CRE companies have achieved their AI goals. Here’s why

By Eric November 1, 2025

In a recent report by JLL, a leading professional services firm specializing in real estate and investment management, a significant trend has emerged in the commercial real estate sector: a staggering 88% of investors, owners, and landlords are actively piloting artificial intelligence (AI) technologies. This widespread adoption reflects a growing recognition of AI’s potential to transform operations, enhance decision-making, and improve overall efficiency in the industry. The study highlights that these stakeholders are not just dabbling in AI; on average, they are exploring five different use cases simultaneously, indicating a robust commitment to integrating advanced technology into their business models.

The use cases being pursued span various aspects of real estate management and investment. For instance, AI applications are being utilized for predictive analytics, helping stakeholders anticipate market trends and tenant needs, thus enabling more strategic decision-making. Additionally, AI-driven tools are streamlining property management processes, from automating maintenance requests to optimizing energy usage in buildings. This multifaceted approach allows real estate professionals to leverage AI not only for operational efficiencies but also to enhance tenant experiences and drive sustainability initiatives. As the industry continues to evolve, the integration of AI is expected to play a pivotal role in shaping the future landscape of real estate, offering competitive advantages to those who embrace these technologies.

Moreover, the findings from JLL underscore a broader trend within the business world where AI is increasingly seen as a critical driver of innovation and growth. As the real estate sector grapples with challenges such as rising operational costs and the need for enhanced tenant engagement, the adoption of AI presents a viable solution. By harnessing the power of AI, real estate professionals can not only streamline their operations but also create more value for their clients and stakeholders. This proactive approach to technology adoption signals a shift in the industry, where traditional practices are being redefined by digital transformation, ultimately leading to a more agile and responsive real estate market. As we move forward, the successful integration of AI will likely become a key differentiator for industry players looking to thrive in an increasingly competitive environment.

Related articles:
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JLL found that 88% of investors, owners and landlords said they have started piloting AI, with most pursuing an average of five use cases simultaneously.

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Eric

Eric is a seasoned journalist covering Business news.

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