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‘We’re trying to shame them’: Upstart activist investors target America’s underperforming banks

By Eric October 30, 2025

In a surprising turn of events, HoldCo, a previously low-profile investment firm, has stepped into the spotlight by launching activist campaigns against three regional banks: Comerica, Eastern Bank, and First Interstate. This strategic move marks a significant shift for HoldCo, which has been operating under the radar until now. By targeting these financial institutions, HoldCo aims to leverage its influence to drive substantial changes in their governance and operational strategies, signaling a growing trend of activist investing within the regional banking sector.

HoldCo’s campaigns against these banks are characterized by a focus on enhancing shareholder value and improving operational efficiencies. For instance, at Comerica, HoldCo has expressed concerns about the bank’s sluggish growth and has called for a reevaluation of its strategic priorities. Similarly, in its engagement with Eastern Bank, HoldCo is advocating for a more aggressive approach to digital banking, recognizing the increasing importance of technology in customer engagement and retention. In the case of First Interstate, HoldCo is pushing for a review of the bank’s capital allocation strategy, arguing that a more disciplined approach could yield better returns for shareholders. These targeted campaigns reflect HoldCo’s broader vision of revitalizing regional banks to compete more effectively in an evolving financial landscape.

The emergence of HoldCo as an activist investor underscores a growing trend in the financial sector, where investment firms are increasingly taking proactive stances to influence corporate governance. This shift is not only a reflection of the changing dynamics within the banking industry but also highlights the potential for significant shareholder activism to reshape the strategies of regional banks. As HoldCo continues its campaigns, the responses from Comerica, Eastern Bank, and First Interstate will be closely watched, as they may set precedents for how regional banks engage with activist investors in the future. The outcomes of these campaigns could have lasting implications for the banking sector, as they navigate the challenges of modernization and competition in a rapidly changing market.

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HoldCo has emerged from relative obscurity to launch activist investor campaigns against three regional banks: Comerica, Eastern Bank and First Interstate.

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