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US Tech & AI

Samsung Galaxy XR hands-on: It’s like a cheaper Apple Vision Pro and launches today

By Eric October 22, 2025

In a compelling comparison of the latest advancements in augmented reality technology, Samsung’s newly launched Galaxy XR headset is positioning itself as a formidable competitor to Apple’s Vision Pro. Priced at $1,799, the Galaxy XR offers a comparable experience to Apple’s premium headset, which comes with a hefty price tag of $3,499. This significant price difference is likely to sway potential buyers, as Samsung aims to deliver a high-quality experience without the astronomical costs associated with Apple’s offering. The Galaxy XR, previously known as Project Moohan, officially launches today in the US and Korea, and Samsung is sweetening the deal with an “explorer pack.” This package includes enticing bonuses such as a free year of Google AI Pro, Google Play Pass, and YouTube Premium, further enhancing the value proposition for consumers.

The Galaxy XR headset promises an immersive experience, particularly highlighted through its first showcase with the KPop Demon Hunters content. The headset’s ability to deliver engaging and interactive experiences is indicative of the growing competition in the augmented reality space, where user experience and affordability are becoming paramount. As consumers increasingly seek value in their tech purchases, Samsung’s strategy of providing a comparable experience at a lower price point could disrupt Apple’s market dominance. The launch of the Galaxy XR not only signifies Samsung’s commitment to innovation but also raises questions about the sustainability of Apple’s pricing model in a rapidly evolving tech landscape. With both companies vying for consumer attention, the battle for supremacy in augmented reality is just beginning, and the Galaxy XR may have just shifted the scales in its favor.

Related articles:
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Watching the first few minutes of
KPop Demon Hunters
on Samsung’s Galaxy XR headset, I think Apple’s Vision Pro might be cooked.

It’s not because the Galaxy XR – which Samsung formerly teased as
Project Moohan
– is
that
much better than the Vision Pro. It’s that the experience is comparable, but you get so much more bang for your buck. Specifically, Galaxy XR costs $1,799 compared to the Vision Pro’s astronomical $3,499. The headset launches in the US and Korea today, and to lure in more customers, Samsung and Google are offering an “explorer pack” with each headset that includes a free year of Google AI Pro, Google Play Pass, and YouTube P …

Read the full story at The Verge.

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